Spangler Subaru Reaches 62% Transaction Rate with Apollo

Spangler Subaru utilizes the Apollo® Customer Experience Platform to integrate their website and retention strategies.

Genesis of Plano Earns 78% Increase in Sales with Apollo

With the power of the Apollo® Customer Experience Platform, Genesis of Plano effectively executes their marketing for a custom and relevant experience throughout their customer base.

Coral Springs Kia Grows Sales by 19% with Apollo CXP

Executing their marketing through Team Velocity and the Apollo® Customer Experience Platform, Coral Springs Kia integrates their website, advertising, and retention strategies for a seamless customer experience at all stages of the purchasing journey.

Westshore Mazda Improves Sales by 29% with Apollo CXP

Since making the switch to Team Velocity and the Apollo® Customer Experience Platform in May 2023, Westshore Mazda has seen a notable lift in performance and productivity.

Taylor Ford Sees 450% Increase in Transactions with Platform Solution

Since implementing Platform Solution at the start of the year, Taylor Ford has seen a notable increase in performance across the board, leading to their highest sales month since September 2021.

Sanderson Ford Grows Transactions by 49% with Platform Solution

As part of the Platform Solution program, Sanderson Ford integrates their website, advertising, and retention strategies through the Apollo® Customer Experience Platform.

Darling’s Volvo Increases Sales by 33% with Apollo CXP

Darling’s Volvo unifies their website, advertising, and retention strategies with Team Velocity and the Apollo® Customer Experience Platform (CXP).

AutoSuccess: Vehicle Acquisition

An Inside Look At How to Fill Your Lot & Keep It Full

Like many retailers and manufacturers worldwide, the automotive industry was heavily struck by the ramifications of the COVID-19 pandemic. With national chip shortages, back-ordered products, late deliveries and dwindled inventory, dealers today were forced to rethink the entire car-buying process from online transactions to proactive vehicle acquisition strategies. However, like many surprise success stories, COVID-19 provided dealers with record-breaking results despite low and scarce new inventory.

So, what has changed in this “profitable dealer’s market,” and how can dealerships stay competitive and continue to reach record profits?

The answer is simple, vehicle acquisition.

 

 

Consumer demand is at an all-time high. As vehicle prices rise and inventory declines, over 60% of consumers have admitted to not adjusting their car-buying timeline. As delays in new-car production continue to grow, the market value on high-quality pre-owned cars has increased by almost 45%. To combat market conditions today, dealers can optimize their current car-buying strategy with increased integrated online and offline efforts to ensure they are acquiring new and pre-owned vehicles at the right time, to the right person.

AutoSuccess: Embracing the New Reality

How Paragon Finished #1 in the Nation

Since 2020, the automotive industry has changed for better or worse. Automotive companies, retailers, and Original Equipment Manufacturers (OEMs) are now forced to rethink the entire car-buying process. Two years later, enterprises and consumers worldwide have felt the pandemic-induced changes firsthand — empty store shelves, back-ordered products, late deliveries, and dwindled inventory. So, with this “new normal,” as we have all heard the state of the world being referred to as, how have automotive dealers stayed profitable and competitive during this time?

The answer lies in the dealers that have fully embraced the new reality.

Consumer behavior and dealership operations have fundamentally changed for good. To survive and ensure profitability, dealers needed to adapt to the new reality quickly. The “reality” – digital adoption and technological advancement. This refers to the ability for consumers to access immediate information online about the dealership, vehicles in stock, service scheduling, and more. It refers to consistent, relevant, and personalized marketing through email, search, social and text campaigns. And more importantly, it relates to the ability to complete an entire transaction from start to finish, with pick-up and delivery, all without ever setting foot on the showroom floor. In return, this meant adjusting dealers’ marketing campaigns and finding a way to create a more seamless and frictionless customer experience.

AutoSuccess: The Future of Integration

Connecting the Dots for a Better Customer Experience

See how dealers across the nation are unlocking the power of true performance, personalization and integration with customer experience solutions.

Today’s automotive ecosystem is being reshaped by seamless integration, digital adoption, technological advancements and empowered consumers. Thanks to companies like Amazon and Netflix, consumers no longer strive for personalization, convenience and speed, they expect it.

“It’s astonishing — dealerships today utilize about 10 to 15 different technology applications to communicate with customers. Like separated pieces of a puzzle that were never designed to integrate or fit with one another,” says David Boice, CEO of Team Velocity. “This siloed system leaves the customer more confused and frustrated than ever.”

Just in these past two years, we have seen the industry lean into a new digital and integrated era more than ever before. Companies regardless of industry are searching for new ways to stand out from their competition and provide the best possible customer experience across both online and offline mediums.

AutoSuccess