Don’t miss this innovative workshop!
Saturday, March 24, 2018 • 10:30 – 11:30 AM
Double Retail Sales With Frictionless Transactions
As soon as your customers can get rid of you, they will, especially in today’s traditional dealership model to retain and gain customers, dealerships must create a frictionless transaction. In this workshop, Brian Benstock will walk you through how the car industry can innovate and disrupt the market before Silicon Valley beats us to it. As the traditional car buying model fades, the key for dealers is creating something new inside of something old. Brian Benstock explains the importance of creating a dealership without walls that cater to the consumer. A new business model that utilizes technology and a fresh customer experience to generate new sales while still sustaining current business operations. These are the same processes and concepts currently being used, refined and constantly improved upon to double sales at the Paragon Group over just 24 months.
Track: NADA Dealer/Executive
Brian Benstock is the general manager and vice president of Paragon Honda and Paragon Acura, the No. 1 certified Honda and Acura dealerships in the world, delivering an average of 950 cars per month and 32 cars per day. Benstock has been studying and working in the car business since 1982. His dealerships have received the American Honda Presidents Award, Council of Excellence Award for Finance, Certified Dealer of the Year Award and more. As a thought leader in the industry, Benstock has been a featured conference speaker and has appeared on Fox News and CNN as well as in Automotive News.