Mission Astonish
Hear from our President, Justin Byrd, and our Founder & CEO, David Boice, as they unveil our 2024 product roadmap.
Paragon Honda and Team Velocity Sit Down to Discuss Paragon’s Rise to #1
We sat down with Brian Benstock, Partner, VP, and General Manager at Paragon Honda, to dig into Paragon’s iconic rise to #1.
Team Velocity® Announced As Newest Genesis Certified Website Provider
Team Velocity’s Apollo® Sites technology is now available to all Genesis retailers nationwide through the Genesis Dealer Website Certification Program (DWCP).
WASHINGTON, D.C.; May 17, 2023 /PRNewswire/ – Team Velocity has announced a strategic partnership with Genesis as the manufacturer’s newest website provider, giving retailers the opportunity to build a more connected and personalized vehicle ownership experience for their customers. Team Velocity developed the Apollo platform as the first all-inclusive automotive retail solution to enable the seamless integration of website, advertising, and retention strategies through a single vendor.
“Team Velocity is honored to have been named as the newest certified provider for Genesis,” said Justin Byrd, President at Team Velocity. “We are so excited that Genesis retailers nationwide can now offer their customers a personalized experience through our innovative Apollo platform. We are beyond committed to providing the best technology and customer experience in the industry and are thrilled to have the opportunity to expand on our offerings to Genesis retailers.”
Team Velocity pairs industry-leading automated technology with unmatched customer service, giving retailers the tools needed to exceed expectations. Retailers who make the switch to the Apollo Sites website platform gain access to unique technology advancements, including:
- Personal Websites: A personalized customer website that enables unique and relevant shopping experiences at every stage of the purchasing journey.
- Smart Communications: Keep customers coming back with automated, action-based emails designed to re-engage shoppers based on dozens of specific actions that result in more transactions.
- Command Center: Apollo includes a detailed snapshot of all your Perfect Prospects, including customers in equity, due for service, and active shoppers, giving dealers valuable insights in real time. The Command Center also includes a robust Customer Journey Report to view every engagement for deeper insights into shopping behavior, lead generation, and retention strategies.
“Team Velocity has been a valuable partner to our dealership,” said James Hayth, General Manager at Genesis of Austin. “Through Apollo, we can easily push out messaging that is consistent across all of our digital marketing channels. We can also personalize what we show to each customer based on their behavior and prior purchases, which gives us that much more control and insight.”
For more information or to schedule a demo, please visit www.teamvelocitymarketing.com/genesis.
About Team Velocity
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, please visit www.teamvelocitymarketing.com.
FordDirect Launches Team Velocity Platform Solution
Team Velocity’s Apollo® Customer Experience Platform (CXP) is now available to all Ford Dealers and Lincoln Retailers nationwide through the Platform Solution Program.
WASHINGTON, Feb. 23, 2023 /PRNewswire/ — Team Velocity and FordDirect announced a strategic partnership at the NADA show in Dallas. The all-new Platform Solution Program offers Ford and Lincoln dealerships an integrated retailing solution powered by Apollo CXP, Team Velocity’s industry-leading customer experience platform, along with OEM data through FordDirect. Apollo seamlessly automates and personalizes the car buying and vehicle ownership experience, allowing more than 3,600 Ford and Lincoln dealerships to utilize intelligent marketing technology to grow their businesses. Designed to fulfill the vision of a more personalized and frictionless customer experience, the innovative program gives dealers and retailers a choice to work with a single provider to unify their website, advertising, and retention strategies.
“FordDirect hand-selects companies to help serve their dealerships nationwide,” says David Boice, Co-Founder and CEO of Team Velocity. “The Team Velocity Platform Solution Program uniquely integrates the customer journey through a single tech platform. We are honored that FordDirect selected us as their partner in delivering an integrated, personalized, and automated product that streamlines the customer journey. Customers long for seamless and connected experiences at scale from both online and offline channels. We created Apollo to provide just that.”
Team Velocity pairs industry-leading automated technology with unmatched customer service, giving dealerships the tools needed to exceed expectations. Dealers who make the switch gain access to Apollo’s full suite of offerings, including:
- Apollo Sites: An intelligent website platform that seamlessly integrates with the DMS to provide personalized experiences at every touchpoint.
- Apollo Ads: Team Velocity’s industry-leading digital advertising technology uses artificial intelligence to create, deploy, and update payment-based ads from start to finish on every make, model, and trim available for purchase.
- Smart Communications: Designed to help you move more customers down the transaction funnel, Apollo is equipped with intelligent, action-based email technology that converts passive shoppers into active leads through personalized one-to-one communications for sales and service.
- Apollo Transact: Transact is a digital retailing solution built natively into the Apollo Sites platform, allowing customers to complete their vehicle purchase online and schedule delivery with ease.
- Perfect Prospect® Data Mining: Apollo takes traditional equity mining to the next level by identifying in-market customers who are ready to buy, lease, or service with your dealership now. Perfect Prospects are presented as scored opportunities and receive automated Smart Communications to drive conversions.
- Command Center: Apollo includes a detailed snapshot of all your Perfect Prospects, including customers in equity, due for service, and even active shoppers, giving dealers valuable insights in real time. The Command Center also includes a robust Customer Journey Report to view every engagement throughout the purchasing journey for deeper insights into shopping behavior, lead generation, and retention strategies.
In addition to Apollo’s advanced technology, Ford Dealers and Lincoln Retailers will have access to key integrations through FordDirect, including private offers, inventory feeds for new and used vehicles, national digital audiences, AXZ Plan pricing, dynamic image generator, OEM customer lists, and OEM incentives.
“We have been with Team Velocity since 2012 and we couldn’t be happier. They helped position our dealership with a unique differentiator that continues to set ourselves apart from our competitors. Their service is unmatched – they come prepared with innovative strategies and powerful messages that connect with prospective buyers,” said Jerry Arrowood, General Manager at Taylor Ford. “The entire Team Velocity team has become an extension of our team here at Taylor Ford. I highly recommend them to anyone.”
Dealer enrollment for the Team Velocity Platform Solution Program opens on March 1, 2023, through the FordDirect Dealer Center.
For more information about the Team Velocity Platform Solution Program or to schedule a demo, please visit www.teamvelocitymarketing.com/ford.
About FordDirect
FordDirect, headquartered in Dearborn, Michigan, connects the worlds of data, analytics, and technology to provide best-in-class digital marketing and advertising solutions exclusively for Ford Dealers and Lincoln Retailers. FordDirect is a joint venture between Ford Motor Company and its franchised dealers with a mission of helping Ford and Lincoln dealerships sell more cars and trucks.
About Team Velocity
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, please visit www.teamvelocitymarketing.com.
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Toyota Motor North America Selects Team Velocity® As the Newest Website Provider in Digital Solutions Program
Team Velocity is eligible to provide Toyota Motor North America dealers with the industry’s first fully integrated customer experience platform, Apollo®.
WASHINGTON, January 24, 2023 /PRNewswire/ – Team Velocity has announced a strategic collaboration with Toyota Motor North America (TMNA) as an approved Toyota Dealer Digital Solutions provider, welcoming TMNA dealers to the future of automotive retailing and dealer websites. As the industry’s fastest-growing technology provider, Team Velocity developed the Apollo platform to empower dealers to grow their businesses with higher profits and increased transactions. TMNA’s 1,200+ U.S.-based retailers can now switch to Apollo to fully integrate and execute advertising and website strategies through a single vendor, delivering a seamless experience for customers at every stage of the purchasing journey.
“To our loyal Toyota Motor North America dealer partners, this win is for you. It is an honor to be selected as a certified website provider for TMNA,” says David Boice, CEO at Team Velocity. “Our website product, Apollo Sites, is the first to be integrated, personalized, and automated. A connected customer experience is the future of modern retailing. We are excited to equip TMNA dealers with our full Apollo customer experience platform and deliver an Amazon-like experience to their customers.”
Team Velocity and Apollo pair industry-leading marketing automation with unmatched customer service, giving retailers the tools needed to exceed customer expectations. Dealers who make the switch gain access to Apollo Sites, a core solution within the Apollo Customer Experience Platform, providing customers with a complete online retail experience. With a personal website dynamically customized based on shopping behavior, including vehicle history and service needs, upgrade offers, coupons, and more, Apollo Sites is a future-forward solution that makes the vehicle ownership lifecycle seamless for customers.
With Apollo Sites, TMNA dealers will gain access to powerful new features, including:
- DMS Integration: Apollo Sites seamlessly integrates with an existing DMS to identify repeat customers and collect unique customer data, such as equity, current financing, and service history, which is incorporated into the website to deliver a hyper-personalized experience.
- Customer Websites: Apollo Sites delivers dynamic, personalized websites for each customer, creating an Amazon-like experience that promotes more transactions.
- Command Center: Within a single dashboard, Apollo Sites provides a detailed snapshot of all your top prospects, including those in equity, those due for service, and even active shoppers, giving dealers valuable insights in real time.
- Customer Journey Tracking: Track active shoppers through all stages of the purchasing journey for deeper insights into shopping behavior, lead generation, and retention strategies.
- Smart Communications: Designed to help you move more customers down the sales funnel, Apollo Sites is equipped with intelligent action-based email technology to convert passive shoppers into active leads.
For more information about Team Velocity and Toyota Motor North America’s Dealer Digital Solutions Program, please visit www.teamvelocitymarketing.com/toyota.
About Team Velocity
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo, provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences, from the initial engagement to the final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, please visit www.teamvelocitymarketing.com.
Team Velocity® Announces New Certified Partnership with Mazda
WASHINGTON, April 26th, 2022 – Team Velocity® announced its selection as an official website and digital advertising provider in Mazda’s Digital Certified Program today. Effective April 26th, Team Velocity’s comprehensive digital retailing solution consisting of websites, digital advertising, and SEO, is now available to all Mazda Dealers across the nation.
Fueled by Apollo’s revolutionary technology platform, Team Velocity offers a highly personalized online customer experience like never before. Mazda dealers can now utilize the power of true performance, personalization, and integration with Apollo Sites. For the first time in automotive history, this website platform harnesses the data goldmines within your dealerships DMS to provide every customer a unique, personalized, Amazon Prime-like experience. In addition to a public-facing website, Apollo Sites creates a personal website for every customer, dynamically customized to their unique information, including vehicle history, equity position, and shopping activity. Apollo Sites even generates personalized upgrade offers, recommended vehicles, service coupons, and recall notices, all based on unique customer data.
These progressive sites are built to create a seamless and frictionless customer experience from beginning to end with fully built-in transactional features that facilitate both sales and service transactions. With no plug-ins required, these sites include virtual test drive features, at-home appraisals, buy-online applications, a full suite of service applications, including online service schedulers with built-in pickup and delivery, and more.
With Apollo, top-performing dealerships like Brickell of Mazda were able to increase sales by 25.54 percent YOY and rank 12th in the Top 100 Mazda Dealers in the nation.
“I made the switch to Apollo because it integrates with all my other marketing. For example, the offers I advertise on my website will match the offers I advertise in my digital ads, emails, videos, etc., on a one-to-one basis for every customer and their specific vehicle,” says Mario Murgado Jr., Director of Marketing for the Murgado Automotive Group. “This level of price transparency and consistency not only builds my credibility with customers but improves engagement rates and increases my ROI.”
Also included in Team Velocity’s Digital Consumer Package is Apollo Ads, the first digital advertising product that fully integrates with your website, for consistent ads across every customer touchpoint. Apollo Ads enables your dealership to advertise 100 percent of your inventory and your service department across every digital medium. It creates relevant and to-the-penny-based payment ads while reflecting both OEM incentives, rebates, and your dealer pricing. These ads are automatically updated daily to reflect any changes in inventory, pricing, incentives, and more to Google, Bing, and Facebook.
“We are pleased to have been selected as a new and approved digital certified partner of Mazda,” says David Boice, Co-Founder, and CEO of Team Velocity. With our Apollo® technology – the industry’s first-ever truly integrated customer experience platform, Mazda dealers nationwide can provide a truly seamless and highly personalized customer experience to their customers.”
With Apollo, all Mazda retailers can now exceed the demands of today’s customers with a fully integrated solution for customer retention, advertising, websites, and retailing.
For more information about Team Velocity and Mazda’s Digital Certified Program, please visit:
https://teamvelocitymarketing.com/mazda
About Team Velocity®
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, visit www.teamvelocitymarketing.com.
Team Velocity ® Announces All-New Certified Partnership with Volkswagen
WASHINGTON, April 1st, 2022 – Team Velocity® announced its selection as an official website and digital advertising provider in Volkswagen’s Dealer Digital Certified Program today. Effective April 1st, Team Velocity’s comprehensive digital retailing solution consisting of websites, digital advertising, and SEO, is now available to all Volkswagen Dealers across the nation. As a part of this announcement, Team Velocity offers new cutting-edge solutions guaranteed to meet the needs of consumers today.
Fueled by Apollo’s revolutionary technology platform, Team Velocity offers a highly personalized online customer experience like never before. Volkswagen dealers can now utilize the power of true performance, personalization, and integration with Apollo Sites. For the first time in automotive history, this website platform harnesses the data goldmines within your dealerships DMS to provide every customer a unique, personalized, Amazon Prime-like experience. In addition to a public-facing website, Apollo Sites creates a personal website for every customer, dynamically customized to their unique information, including vehicle history, equity position, and shopping activity. Apollo Sites even generates personalized upgrade offers, recommended vehicles, service coupons, and recall notices, all based on unique customer data.
These progressive sites are built to create a seamless and frictionless customer experience from beginning to end with fully built-in transactional features that facilitate both sales and service transactions. With no plug-ins required, these sites include virtual test drive features, at-home appraisals, buy-online applications, a full suite of service applications, including online service schedulers with built-in pickup and delivery, and more.
With Apollo, dealerships like Lia VW of Enfield were able to reduce vendors, cut costs and get better results. “We made the switch to Apollo sites for several reasons… we wanted to work with a company that can do everything. They produce a seamless customer-centric shopping experience without the use of multiple layers of code from multiple vendors. Apollo Sites push a consistent message to every marketing channel every day, leading to more credible messaging,” says Nathan Rodriquez, Director of Marketing for Lia VW of Enfield. “The Apollo Sites also gives our consumers a unique experience that is FAR better than the other website companies in the automotive space. These sites are the only ones that give every consumer their own experience, know them by name, makes behavioral-based recommendations, just like the big box companies do.”
Also included in Team Velocity’s Digital Consumer Package is Apollo Ads, the first digital advertising product that fully integrates with your website, for consistent ads across every customer touchpoint. Apollo Ads enables your dealership to advertise 100 percent of your inventory and your service department across every digital medium. It creates relevant and to-the-penny-based payment ads while reflecting both OEM incentives, rebates, and your dealer pricing. These ads are automatically updated daily to reflect any changes in inventory, pricing, incentives, and more to Google, Bing, Facebook, and YouTube.
With Apollo Video powered by Advid, your dealership can also possess a one-of-a-kind video advertising product that enables unlimited and payment-based videos for every Volkswagen model you sell. These video ads are automated from creation to distribution to management and are updated nightly to YouTube for complete accuracy. Apollo Video fully integrates with Apollo Ads, boosting performance and ensuring consistency across every digital medium.
“We are incredibly honored to be selected as one of the new and approved vendors for Volkswagen’s Dealer Digital Program,” says David Boice, Co-Founder, and CEO of Team Velocity. Over the last couple of years, we have seen a tremendous success rate for our current Volkswagen dealers. With our Apollo® technology, we only hope to extend these achievements to Volkswagen dealers nationwide and provide truly frictionless customer experiences, from beginning to end.”
With Apollo, all Volkswagen retailers can now exceed the demands of today’s customers with a fully integrated solution for customer retention, advertising, websites, and retailing.
For more information about Team Velocity and Volkswagen’s Dealer Digital Program, please visit:
https://teamvelocitymarketing.com/volkswagen
About Team Velocity®
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, visit www.teamvelocitymarketing.com.
Microsoft Advertising Channel Partner of the Year
Team Velocity® Awarded Microsoft Advertising Channel Partner of the Year
WASHINGTON D.C., February 16th, 2022 – Team Velocity. Microsoft Advertising has awarded customer experience marketing leader, Team Velocity, Channel Partner of the Year for outstanding performance in digital advertising. Working closely with Microsoft Advertising over the last 24 months, Team Velocity achieved a 40% increase in YOY ad spend, resulting in increased traffic and conversions for their clients. “If you know the automotive industry, you know there are no cars to sell right now, but our technology and the tools that Microsoft provides, came through big time for us in 2021,” says Joe High, Vice President at Team Velocity.
Team Velocity offers a comprehensive digital advertising solution backed by its customer experience platform, Apollo®. Designed to support the automotive retail industry, Apollo creates and delivers dynamic, automated, omni-channel marketing campaigns to in-market audiences based on behavior prediction analytics and a consumer’s propensity to make a transaction. What sets Team Velocity’s digital advertising apart is a unique integration with a dealership’s DMS system, allowing the dealership to advertise real inventory. Supported by Apollo’s marketing automation technology, their ability to dynamically advertise inventory drastically improves ad relevance and in turn, increases engagement.
“With Apollo Ads, we have created a scalable and consistent advertising solution that ensures the way a dealer advertises on platforms like Microsoft, Google, Facebook and YouTube, matches the way they advertise on their website. For every new and pre-owned car on the lot,, Apollo creates relevant, payment-driven ads across every digital medium. These ads include vehicle payments, factor in OEM and dealer incentives, meet compliance requirements and have the same message and offer across search, social, display, video and even email and targeted mail campaigns,” says David Boice, Co-Founder and CEO of Team Velocity.
The Channel Partner of the Year award comes on the tails of Google recently awarding Team Velocity a 2022 Premier Partner.
“Congratulations to our Premier Partners for being among the top 3% of Google Partners in the United States. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online.” says Davang Shah, Senior Director of Google Ads Marketing.
Microsoft announced its award winners on Thursday, February 10th, with an exclusive virtual video award. Microsoft Advertising Partner Awards recognizes elite and select partners for their work across multiple categories in 2021. The Channel Partner of the Year award embodies a company that focuses on volume, business scale, innovation, and creativity at the highest partnership level.
For more information about the Microsoft Advertising Partner Awards, please visit this link.
For more information about Google Premier Partners and their requirements, please visit this link.
About Team Velocity
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, visit TeamVelocityMarketing.com
AutoSuccess: The Top 10 Companies to Watch in 2021
Team Velocity designed Apollo to put the customer experience first, creating a frictionless experience that customers trust. With Apollo, you have one technology platform with a suite of integrated applications that simplifies your processes and reduces costs by eliminating the need for multiple vendors and plug-ins. Apollo ensures consistent offers, creative and messaging across every online and offline customer touchpoint and provides an Amazon Prime-like experience for every customer, with personalized websites dynamically configured to their specific information. Apollo’s intelligent and personalized campaigns not only deliver a better customer experience, but are proven to increase sales and service growth year over year.
Learn more about Team Velocity and the other 9 companies to watch in 2021:
AutoSuccess: The Top 10 Companies to Watch in 2020
Team Velocity is an automotive agency with artificial intelligence technology that is revolutionizing the industry — and how dealers sell and service cars. Their proprietary technology platform, Apollo, is made by dealers for dealers. It analyzes sales and service data to predict who will buy, what they will buy and when they are ready to service. Apollo generates dynamic, offer-based campaigns across all channels, including search, display, social, pre-roll, email, text, direct mail, personal websites and landing pages. Eliminate the risk of traditional marketing when you market with Team Velocity and Apollo, which provides the ultimate consumer experience across every touchpoint — both on desktop and mobile. Team Velocity and Apollo’s site of capabilities successfully increases revenue and efficiencies for both dealerships and original equipment manufacturers. Predict, track, sell and service more customers with Team Velocity’s human-fueled creativity combined with the innovative, fully automated AI platform of Apollo.
Learn more about Team Velocity and the other 9 companies to watch in 2020: