Taylor Ford Sees 450% Increase in Transactions with Platform Solution

The Power of Personalization

Since implementing Platform Solution at the start of the year, Taylor Ford has seen a notable increase in performance across the board, leading to their highest sales month since September 2021. With the power of Apollo®, the Detroit-based dealership offers consistent messaging across all advertising and retention campaigns, which seamlessly extends to each customer’s personalized website. Nearly 85% of all transactions in June were completed by clients who were signed in to their customized website, highlighting the importance of personalization throughout the purchasing journey.