As part of the Platform Solution program, Sanderson Ford integrates their website, advertising, and retention strategies through the Apollo® Customer Experience Platform. The Platform Solution program offers full integration with existing DMS systems for a seamless customer experience and increased data visibility at each step of the purchasing journey. With access to unique features including personalized customer websites, dynamic digital advertising, action-based email technology, and more, Sanderson Ford saw an immediate boost in performance after launching Platform Solution.