Westshore Mazda Improves Sales by 29% with Apollo CXP

Since making the switch to Team Velocity and the Apollo Customer Experience Platform in May 2023, Westshore Mazda has seen a notable lift in performance and productivity.

Taylor Ford Sees 450% Increase in Transactions with Platform Solution

Since implementing Platform Solution at the start of the year, Taylor Ford has seen a notable increase in performanceacross the board, leading to their highest sales month since September 2021.

Sanderson Ford Grows Transactions by 49% with Platform Solution

As part of the Platform Solution program, Sanderson Ford integrates their website, advertising, and retention strategies through Team Velocity’s Apollo Customer Experience Platform.

Corwin Ford Boosts Website Activity with Platform Solution

Through the FordDirect Platform Solution Program, Corwin Ford has utilized Team Velocity’s Apollo platform as a fully
integrated retailing solution for their dealership.

Darling’s Volvo Achieves 31% Engagement Rate with Apollo CXP

Experience and success are at the heart of Team Velocity’s DNA, as demonstrated by our esteemed partnerships with over 15 leading OEMs.

AutoSuccess: Vehicle Acquisition

An Inside Look At How to Fill Your Lot & Keep It Full

Like many retailers and manufacturers worldwide, the automotive industry was heavily struck by the ramifications of the COVID-19 pandemic. With national chip shortages, back-ordered products, late deliveries and dwindled inventory, dealers today were forced to rethink the entire car-buying process from online transactions to proactive vehicle acquisition strategies. However, like many surprise success stories, COVID-19 provided dealers with record-breaking results despite low and scarce new inventory.

So, what has changed in this “profitable dealer’s market,” and how can dealerships stay competitive and continue to reach record profits?

The answer is simple, vehicle acquisition.

 

 

Consumer demand is at an all-time high. As vehicle prices rise and inventory declines, over 60% of consumers have admitted to not adjusting their car-buying timeline. As delays in new-car production continue to grow, the market value on high-quality pre-owned cars has increased by almost 45%. To combat market conditions today, dealers can optimize their current car-buying strategy with increased integrated online and offline efforts to ensure they are acquiring new and pre-owned vehicles at the right time, to the right person.

AutoSuccess: Embracing the New Reality

How Paragon Finished #1 in the Nation

Since 2020, the automotive industry has changed for better or worse. Automotive companies, retailers, and Original Equipment Manufacturers (OEMs) are now forced to rethink the entire car-buying process. Two years later, enterprises and consumers worldwide have felt the pandemic-induced changes firsthand — empty store shelves, back-ordered products, late deliveries, and dwindled inventory. So, with this “new normal,” as we have all heard the state of the world being referred to as, how have automotive dealers stayed profitable and competitive during this time?

The answer lies in the dealers that have fully embraced the new reality.

Consumer behavior and dealership operations have fundamentally changed for good. To survive and ensure profitability, dealers needed to adapt to the new reality quickly. The “reality” – digital adoption and technological advancement. This refers to the ability for consumers to access immediate information online about the dealership, vehicles in stock, service scheduling, and more. It refers to consistent, relevant, and personalized marketing through email, search, social and text campaigns. And more importantly, it relates to the ability to complete an entire transaction from start to finish, with pick-up and delivery, all without ever setting foot on the showroom floor. In return, this meant adjusting dealers’ marketing campaigns and finding a way to create a more seamless and frictionless customer experience.

AutoSuccess: The Future of Integration

Connecting the Dots for a Better Customer Experience

See how dealers across the nation are unlocking the power of true performance, personalization and integration with customer experience solutions.

Today’s automotive ecosystem is being reshaped by seamless integration, digital adoption, technological advancements and empowered consumers. Thanks to companies like Amazon and Netflix, consumers no longer strive for personalization, convenience and speed, they expect it.

“It’s astonishing — dealerships today utilize about 10 to 15 different technology applications to communicate with customers. Like separated pieces of a puzzle that were never designed to integrate or fit with one another,” says David Boice, CEO of Team Velocity. “This siloed system leaves the customer more confused and frustrated than ever.”

Just in these past two years, we have seen the industry lean into a new digital and integrated era more than ever before. Companies regardless of industry are searching for new ways to stand out from their competition and provide the best possible customer experience across both online and offline mediums.

AutoSuccess

AutoSuccess: The Sky is Not the Limit

The Sky is Not the Limit

New Technology Changes the Future of the Customer Experience

Thanks to companies like Amazon and Netflix, consumers are demanding highly personalized online shopping experiences. Automotive websites have been slow to adapt to meet these new customer expectations — until now. Spurred by necessity due to the COVID-19 pandemic, dealerships have been offering better online services, including appointment scheduling, online transactions, repair reminders, upgrade offers, car pick-up, delivery and more.

“Instead of finding ways to bring the customer to the dealership, it’s how to bring the dealership to the customer,” Eric Frehsée, president of Jeffrey Kia, says. “That’s not something that any dealer can do on their own or something that any manufacturer can do on their own. It’s an evolution.”

In this ever-changing digital world, finding ways to bring the dealership to the customer in a personalized and automatic manner is the key to staying relevant and profitable. Customers’ needs have changed and as a result, the customer experience needs to change as well. “Personalization is no longer a ‘nice-to-have,’ it’s a must-have,”says Brian Benstock, Vice President and General Manager, Paragon Honda and Acura.. “Amazon’s model works because Amazon knows its customers. Dealers need to look at their website the same way. Customers don’t want to go through the hassle of filling out a form to schedule a service appointment because they expect you to already have all their information. If they are shopping for a new car, they expect to easily find out what upgrade options they have and what their payment would be. The data is there, it just hasn’t been used in automotive websites until now.”

 

AutoSuccess: Murgado Automotive Group

Doubling Down

How One Auto Group Achieved Double-Digit Growth Amid the Pandemic with the Help of Integrated Technology

While other dealerships have scrambled to quickly adapt to changes brought on by this year’s pandemic, the Murgado Automotive Group’s position never wavered, thanks to the keen foresight Mario Murgado and his partners had during the economic recession from 2008 to 2010.

Mario Jr. serves as the Marketing and Operations Director at the Murgado Automotive Group – Brickell Motors, which his father founded back in 2001. The Miami-based business has over 18 locations that sell a wide selection of brands, ranging from mass-market Honda and Nissan to luxury Bentley and Ferrari.

“After graduating from college, I came back to the automotive world and focused on sales management. My return took place right after the 2008 – 2010 economic recession. Back then, we really had to change our business into an internet sales model, or digital-forward model, that a lot of the automotive industry really had not adapted to or taken initiative yet,” Mario Jr. said. “Being a little bit younger and exposed to more of the technological side of the business, it was a good opportunity for me to look into how we could create an internet sales department that would withstand the upcoming market change.”