Jim Curley Buick GMC Sees 102% Transaction Rate with Apollo
Jim Curley Buick GMC leverages the Apollo® Customer Experience Platform to effectively manage their sales and service retention and advertising strategies.
Ross Downing Buick GMC Earns 36% Engagement Rate with Apollo
At Ross Downing Buick GMC of Gonzales, the Apollo® Customer Experience Platform is effectively utilized for their digital advertising and sales retention campaigns.
Lia Volkswagen of Enfield Improves Leads by 288% with Apollo
Lia Volkswagen of Enfield is elevating their performance with the future-forward Apollo® Customer Experience Platform.
Spangler Subaru Reaches 62% Transaction Rate with Apollo
Spangler Subaru utilizes the Apollo® Customer Experience Platform to integrate their website and retention strategies.
Genesis of Plano Earns 78% Increase in Sales with Apollo
With the power of the Apollo® Customer Experience Platform, Genesis of Plano effectively executes their marketing for a custom and relevant experience throughout their customer base.
Coral Springs Kia Grows Sales by 19% with Apollo CXP
Executing their marketing through Team Velocity and the Apollo® Customer Experience Platform, Coral Springs Kia integrates their website, advertising, and retention strategies for a seamless customer experience at all stages of the purchasing journey.
Westshore Mazda Improves Sales by 29% with Apollo CXP
Since making the switch to Team Velocity and the Apollo® Customer Experience Platform in May 2023, Westshore Mazda has seen a notable lift in performance and productivity.
Darling’s Volvo Increases Sales by 33% with Apollo CXP
Darling’s Volvo unifies their website, advertising, and retention strategies with Team Velocity and the Apollo® Customer Experience Platform (CXP).
AutoSuccess: Vehicle Acquisition
An Inside Look At How to Fill Your Lot & Keep It Full
Like many retailers and manufacturers worldwide, the automotive industry was heavily struck by the ramifications of the COVID-19 pandemic. With national chip shortages, back-ordered products, late deliveries and dwindled inventory, dealers today were forced to rethink the entire car-buying process from online transactions to proactive vehicle acquisition strategies. However, like many surprise success stories, COVID-19 provided dealers with record-breaking results despite low and scarce new inventory.
So, what has changed in this “profitable dealer’s market,” and how can dealerships stay competitive and continue to reach record profits?
The answer is simple, vehicle acquisition.
Consumer demand is at an all-time high. As vehicle prices rise and inventory declines, over 60% of consumers have admitted to not adjusting their car-buying timeline. As delays in new-car production continue to grow, the market value on high-quality pre-owned cars has increased by almost 45%. To combat market conditions today, dealers can optimize their current car-buying strategy with increased integrated online and offline efforts to ensure they are acquiring new and pre-owned vehicles at the right time, to the right person.
AutoSuccess: Embracing the New Reality
How Paragon Finished #1 in the Nation
Since 2020, the automotive industry has changed for better or worse. Automotive companies, retailers, and Original Equipment Manufacturers (OEMs) are now forced to rethink the entire car-buying process. Two years later, enterprises and consumers worldwide have felt the pandemic-induced changes firsthand — empty store shelves, back-ordered products, late deliveries, and dwindled inventory. So, with this “new normal,” as we have all heard the state of the world being referred to as, how have automotive dealers stayed profitable and competitive during this time?
The answer lies in the dealers that have fully embraced the new reality.
Consumer behavior and dealership operations have fundamentally changed for good. To survive and ensure profitability, dealers needed to adapt to the new reality quickly. The “reality” – digital adoption and technological advancement. This refers to the ability for consumers to access immediate information online about the dealership, vehicles in stock, service scheduling, and more. It refers to consistent, relevant, and personalized marketing through email, search, social and text campaigns. And more importantly, it relates to the ability to complete an entire transaction from start to finish, with pick-up and delivery, all without ever setting foot on the showroom floor. In return, this meant adjusting dealers’ marketing campaigns and finding a way to create a more seamless and frictionless customer experience.
