Boost Sales and Service Profitability Through Personalized Retention Solutions
Leverage Apollo®’s integrated technology to cultivate customer loyalty with new and current customers through personalized one-to-one messaging with Apollo Retention. Our comprehensive retention solutions ensure you stay top of mind during critical moments in the customer’s vehicle ownership journey, generating increased traffic to your website, service lanes and showroom floor.
More Than a CDP
The Apollo Customer Experience Platform (CXP) delivers a comprehensive approach to engaging and retaining new customers, helping you own the customer journey from first impression to lasting loyalty.
Equity Mining
Apollo integrates with your DMS, analyzing years of sales and service data to precisely target your Perfect Prospects® with personalized offers and messaging for the highest ROI.
Marketing Automation
Apollo’s intelligent system automates hyper-targeted campaigns across every channel, delivering the perfect message at the exact moment customers are most likely to engage.
Personal Websites
When customers interact with your marketing, they are directed to their Personal Website, dynamically customized with their unique information, including current payment, equity, service history, and more.
The New Standard for Customer Retention
Trusted by the Industry’s Leading OEMs
Real Dealers. Real Results.
Better Experience. Better Results.
See why dealers give our retention program 5 Stars.
Schedule a Demo
It’s time to take your equity mining to the next level. Schedule your exclusive demo for Apollo Sales and Apollo Service today.
Personal Websites
Amazon-like shopping experiences.
One website, two experiences. Just like Amazon, customers can choose to utilize your public website or log in for a customized retail experience tailored to their unique customer profile.
Powered by your DMS. Apollo seamlessly integrates with your DMS, harnessing your first-party data goldmines to create personalized websites for each customer.
Personal vehicle details. When a customer logs in, they are greeted with their name and current vehicle details, including their current payment, pay-off, mileage, trade value, open recalls, and complete service history with your dealership.
Dynamic website banners. Enjoy automated banner updates that dynamically reflect each customer’s shopping activity and your latest specials—no manual intervention required. Plus, when a shopper returns to your website, their last viewed vehicle takes the spotlight in the banner, ensuring a personalized and enticing experience every time they visit.
Collect customer favorites. Make it easy for customers to save their favorite vehicles and review their customized payments.
Sales Retention
Next-level equity mining.
Easily identify and engage ready-to-buy customers. Apollo analyzes dozens of data points to identify customers who are in a position to upgrade, targeting them with personalized campaigns across every channel. Whether a customer is in positive equity or recently completed a high-cost repair order, we engage each individual with dynamic offers tailored to their unique profile.
Predict your customer’s next vehicle with 85% accuracy. Most customers receive offers to upgrade to a newer model of their current vehicle, which only happens 25% of the time. Apollo’s Upgrade Matrix® analyzes your dealership’s historical trade patterns to identify the most statistically probable upgrade options based on the customer’s current vehicle, resulting in more accurate predictions.
Follow-up directly with trade value leads. Most providers claim that they have a full Kelley Blue Book (KBB) integration, but Apollo actually does. Apollo fully integrates KBB values into Customer Websites and Transact, as well as your Value Your Trade and Sell Us Your Car applications. This enables your team to follow up directly in Apollo and ensures consistent value at every touchpoint.
Service Retention
Fill your service lanes.
Boost fixed ops profits with targeted campaigns. Apollo pinpoints when customers are due for service and engages them with customized offers and coupons based on the services they are due for. By delivering relevant and timely offers, Apollo increases service revenue and customer loyalty while driving profitable service-to-sales upgrades.
Generate 4x more service appointments. Apollo’s integrated service scheduler provides unrivaled convenience for you and your customers. Existing customers can quickly schedule service and apply relevant coupons without filling out a single form. Plus, our RedCap and Draiver integrations, provide touchless pick-up and delivery options at home, the office, or wherever your customers are.
Speed up service scheduling with Google Voice integration. Enhance scheduling efficiency with our exclusive Google Assistant integration. Customers can use voice commands on Android, iPhone, and Google Home to easily contact the dealership or schedule a service appointment.
Instantly notify customers with open recalls. Apollo’s real-time Recall Alerts instantly notify customers of any open recalls and guide them to their personal website to schedule an appointment with your dealership.
Showcase your Parts and Accessories Catalogue online. Display every OEM accessory with images, pricing and more on your website for maximum visibility.
1:1 Communications
Personalize every engagement.
Effectively deliver customized Targeted Household Campaigns (THC). With more than 20 customizable strategies and 40+ printing presses nationwide, we create state-of-the-art direct mail campaigns personalized with OEM-compliant offers specifically curated for each customer. Whether for conquest, active or lost customers, every piece directs consumers to matching offers on your website, driving more transactions.
Engage consumers in real-time with trigger-based emails. Apollo’s Smart Communication technology is designed to help move customers down the funnel by re-engaging shoppers with trigger-based communications. Based on dozens of specific consumer actions, Apollo deploys personalized emails at pivotal moments in the vehicle ownership lifecycle, achieving a 26% higher open rate than traditional email marketing.
Create a seamless experience with integrated marketing. From mail to email and digital advertising, Apollo’s advanced integration delivers personalized and consistent offers and messaging across every customer touchpoint.
Command Center
Connecting the customer journey.
Meet your AI-powered lead management system. Streamline your team’s workflow with a single dashboard view that enables them to quickly gauge their top prospects, identify active shoppers, and engage new opportunities.
Connect every step of the customer’s path to purchase. The Command Center’s Customer Journey Report empowers your team with advanced insights into every customer engagement. From website opens to mail campaigns, the detailed report offers valuable attribution insights for your marketing strategies, enabling data-driven decision making.
Get instant notifications for active shoppers. Improve your close rates with Apollo’s Active Shopper Alerts. Receive notifications when customers are shopping, customizing a quote, scheduling service, completing a high-cost repair order, or contacting your dealership from the website. Apollo will also notify you when customers are in positive equity, with upcoming lease, loan and warranty expirations, and more.
Improve visibility and automate lead nurturing. Apollo’s automated Deal Alerts keep you informed of changes to customer ranks, highlighting potential transactions. This proactive approach allows for strategic engagements with customers to help your sales and service teams close more deals more efficiently.
Identify your top prospects with ease. The Apollo Command Center’s intuitive scoring system contains over 25 customizable settings tailored to past buyers, service-only customers, and conquest prospects, enabling your team to effortlessly prioritize leads and automate follow-ups with your top prospects for maximum efficiency.
Personalize every interaction. The Command Center seamlessly integrates with your CRM, empowering your team with comprehensive customer insights driving meaningful interactions at every stage of the vehicle ownership lifecycle.