At Ross Downing Buick GMC of Gonzales, the Apollo® Customer Experience Platform is effectively utilized for their digital advertising and sales retention campaigns. With several strategic enhancements enabled to bolster their efforts, the Louisana-based dealer is seeing an uplift in performance both online and in-store, alongside an impressive return on their investment. Apollo’s progressive technology offers deeper insights into customer shopping behavior, empowering the Ross Downing Buick GMC team to provide their customers with personalized attention at every stage of the purchasing journey through all relevant marketing channels.