Toyota of Berkeley Secures 23:1 ROI with Apollo

Driving Growth with Personalized Experiences

Toyota of Berkeley has seen sustained growth with the support of the Apollo® Customer Experience Platform (CXP). By integrating their website, digital advertising, and retention through the Apollo CXP, the Toyota of Berkeley team has crafted and implemented a high-impact strategy that has transformed the customer experience. With personalization now at the heart of their customer interactions across every marketing touchpoint, the dealership has seen long-term growth in leads and new car sales, highlighted by an impressive transaction rate and return on investment.