Success Story: Nielsen Automotive Group
Sales up 24% in May
Finding Success in a Changing Digital Landscape
In 1980, Bill Snouffer started on the sales floor of Dover Chrysler Plymouth in Rockaway, New Jersey. Little did he know that 37 years later, that dealership would evolve to become part of one of the most profitable dealer groups in the country. The dealership is now part of Nielsen Automotive Group where Snouffer serves as General Manager Located in Northern New Jersey, the group includes five stores; Franklin Sussex Auto Mall, Dover Dodge Chrysler Jeep, Franklin Sussex Hyundai Genesis, Nielsen Chevrolet and Nielsen Dodge Chrysler Jeep Ram.