Following the transition to Team Velocity and the adoption of the Apollo® Customer Experience Platform (CXP) in November of 2022, Honda Superstore of Lisle has witnessed a significant improvement in performance and operational efficiency. Using Apollo to integrate website functionalities, enhance customer retention tactics, and optimize advertising campaigns, The Honda of Lisle team is empowered to deliver consistent messaging to consumers across various communication channels. Furthermore, this implementation has elevated the level of personalization in customer relations, surpassing previous capabilities. By effectively fulfilling marketing strategies with the comprehensive Apollo CXP suite, Honda of Lisle ensures seamless contact, tailored experiences, and strategic campaign execution for thorough client satisfaction, ultimately enhancing the overall experience for each individual customer.