Entries by Meghan O'Regan

Are Iconic Brands Built for the EV Era? Team Velocity’s Chief Marketing Officer, Brittani Boice, Shares Expert Insights on Blending Tradition and Innovation

Luxury. Performance. Heritage. These pillars define some of the most iconic brands in automotive history. But as the industry pivots toward an all-electric future, even the most established names face an existential challenge—how do you stay true to your legacy while embracing the technology and innovation demanded by today’s consumers?

Think CDPs in Automotive Are New? Think Again.

Every year, automotive industry leaders gather in sunny Florida for the Modern Retailing Conference—a premier event for exploring the future of automotive digital retailing. This year, among the many topics discussed, one stood out: the rising significance of Customer Data Platforms (CDPs).