Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial. Team Velocity will integrate the award-winning video technology into their marketing automation platform, Apollo, to further enhance customer engagement and optimize client performance.
“Team Velocity Marketing is excited to offer best-in-class videos to enhance our dealers’ digital marketing strategies. As Google has documented, video is the fastest growing consumer medium,” said Joe High, Senior Vice President, Team Velocity Marketing. “Both Car-Mercial and Team Velocity share a vision of simplifying marketing efforts through marketing automation technology. Integrating dynamic videos into our clients’ digital strategies will engage more online shoppers with relevant, offer-driven content, resulting in higher conversion rates and an extraordinary customer experience.”
Utilizing the Apollo Technology Platform®, Team Velocity will provide video pre-roll products with dynamic content to complement their current hyper-personalized approach to marketing. Apollo’s proprietary algorithms provide the ability to automatically produce nearly 30,000 payment and inventory based ads monthly across paid search, online dynamic display, and now dynamic video pre-roll. This industry-leading approach generates significant increases in leads and ROI attribution on digital marketing spend. Team Velocity will continue to support Car-Mercial’s current dealer clients as part of the acquisition.
“The Car-Mercial technology platform is perfectly suited to integrate with our Apollo Technology Platform®. We recognize the industry is heading in the direction of videos as a primary medium to communicate with consumers and we want to be ahead of the curve. Car-Mercial and Team Velocity will lead the industry with dynamic video pre-roll ads, something that has never been done before,” said David Boice, CEO, Team Velocity Marketing.
The transaction was an asset purchase, with Team Velocity acquiring the technology developed over 12 years by Automotive Webmercials, LLC, d/b/a Car-Mercial. Terms of the transaction were not disclosed.