Team Velocity Becomes GM Canada CSSR Choice Vendor

Team Velocity has announced that it is entering the Canadian market after it was selected as an approved vendor in the GM Canada Dealer Customer Lifecycle program, also known as the CSSR Choice Program. The move allows GM Canada dealers to access Team Velocity’s Apollo platform, which is designed to tie together a number of dealership technology systems and create a more connected customer ownership experience across sales, service, and marketing.

“Participating in the CSSR Choice Program represents an important step in our continued growth and our alignment with GM Canada dealer initiatives,” said Co-Founder and CEO of Team Velocity, David Boice. “We’re supporting GM Canada dealers through the program, giving them the ability to connect their data, understand their customers more clearly, and act on that insight in real time. That’s what drives retention today.”

Apollo brings dealership data together so retailers can use information from different departments to shape customer outreach and follow-up more effectively. Several features of the Apollo platform were highlighted as part of the announcement – for example Apollo Sites can pull daily information from the dealer’s DMS so the website can account for a customer’s previous purchases, service visits, financing status, and vehicle equity. There’s also Upgrade Matrix, which analyzes customer behavior along with dealership history to identify likely upgrade opportunities. Smart Communications can send automatic messages based on how shoppers interact online, while also sending service customers pre-appointment messages related to possible upgrades and appraisals. Meanwhile, Command Center gives dealership staff one place to review lead quality, sort opportunities, track customer activity, receive Deal Alerts, and manage follow-up tasks.

Team Velocity says the goal is to create a more consistent and personalized experience across dealership interactions while helping retailers modernize operations as consumer expectations continue to evolve.

As GM Canada moves forward with the CSSR Choice Program, Team Velocity is expected to participate in dealer engagement events throughout Canada.

Source: GM Authority