MINI Announces Team Velocity® as Latest Approved Website and Digital Advertising Provider
WASHINGTON, September 18, 2025 – Team Velocity, the automotive industry’s leading technology provider, has been selected as an approved partner in the MINI Dealer Program for both websites and digital advertising. With Apollo®, the all-in-one Customer Experience Platform (CXP), MINI retailers can now deliver elevated customer experiences with seamlessly integrated technology and data-driven personalization. Major applications, including trade value, financing, service scheduling, and credit pre-qualification, are built natively into the Apollo platform, eliminating the need for disconnected 3rd party widgets. Advanced integrated features, like automated lead scoring, dynamic VDP videos, and an AI-powered assistant, help deliver the best automotive retailing experience for both customers and dealers alike.
“We’re excited to join the MINI Dealer Program and introduce Apollo’s next-generation websites and digital advertising to their retailers,” says David Boice, Co-Founder and CEO at Team Velocity. “This partnership is about more than technology – it’s about delivering integrated, personalized experiences that drive results and set the standard for what’s next in automotive retail.”
Team Velocity pairs industry-leading marketing automation with unmatched customer service, giving dealerships the tools needed to exceed expectations at every consumer touchpoint. Dealers who make the switch to Apollo gain access to a full suite of advanced integrated technology, including:
- Personal Websites: Apollo Sites provides expert personalization with unique websites intelligently tailored to each customer’s prior engagements, including vehicle history, equity position, and previous shopping activity.
- Dynamic Digital Advertising: Seamlessly advertise active inventory and service offers across every digital medium with compliant pricing, payments, and incentives.
- Customer Journey Tracking: Apollo’s Command Center allows you to view the entire customer journey from the first engagement to the final transaction, leading to elevated attribution and personalization.
- Personalized Experiences: Apollo delivers personalized shopping experiences at every touchpoint, with each customer getting their own unique website and one-to-one marketing messages across search, video, social, display, and email.
To learn more about the MINI program through Team Velocity or to schedule a demo, please visit https://teamvelocitymarketing.com/oem-programs/mini/.
MINI dealers can make the switch to Team Velocity by visiting the MINI enrollment site.
About Team Velocity
Team Velocity is revolutionizing the automotive industry with technology that digitizes the car-buying and vehicle-ownership processes. Made by dealers for dealers, our Apollo Customer Experience Platform provides a suite of integrated applications that make, manage, and measure frictionless consumer experiences from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, please visit www.teamvelocitymarketing.com.
