Melton CDJR leverages cutting-edge technology from Team Velocity to consistently expand their footprint in the Oklahoma market. By integrating their website, digital advertising, and retention campaigns through the Apollo^® Customer Experience Platform (CXP), each customer who engages online or in-store enjoys a shopping experience uniquely tailored to their browsing and purchasing history and receives relevantly targeted messaging across all marketing channels. This intelligently personalized approach through Apollo has led to performance improvements in many key areas across the sales and service departments, highlighted by a strong return on their investment.