With the power of the Apollo® Customer Experience Platform, Genesis of Plano effectively executes their marketing for a custom and relevant experience throughout their customer base. From the first interaction through the final transaction, their customers receive personalized communications that are specific to their past and current shopping behavior, whether in-store or online. Integrating through Apollo also unifies the messaging that is pushed out across channels for holistically seamless marketing at every touchpoint. As a result of a heightened level of personalization, the Genesis of Plano team has been able to implement more purposeful marketing campaigns, target their customers with consistency and accuracy, and maintain a cost-effective budget.