Through the FordDirect Platform Solution Program, Corwin Ford has utilized the Apollo® Customer Experience Platform (CXP) as a fully integrated retailing solution for their dealership. Pairing the full Apollo CXP with a purposeful direct mail strategy has given the Corwin Ford team the tools needed to provide a personalized experience for their current, lost, and prospective customers. The personalized websites, action-based email technology, dynamic digital advertising, online private offers, detailed customer journey report, and additional features that dealers gain access to through the Platform Solution program continue to help Corwin achieve their goal to increase the volume of quality leads for both the sales and service departments while seeing a significant return on their investment.