Our CEO, David Boice, shares shares his thoughts with AutoSuccess Magazine on how dealers can create a personal customer experience by leveraging innovative technology at the dealership.
“Why market to your customers and send them to slow public Websites where they can’t log in, and you can’t track them or do anything special for them? Can you imagine going to Amazon and starting over every time you wanted to buy something?”
Automotive News dropped by the Team Velocity booth at NADA100 in New Orleans to #MeetApollo! Meagan Murray, marketing communications manger with Team Velocity Marketing, poses as an astronaut alongside Todd Crabtree, general manager of Jeff Haas Mazda in Houston, at the marketing agency’s booth.
Visit with us, A Premier Google Partner, at NADA 2017, booth 3481!
The automotive industry continues to evolve around the way consumers research, buy, and service vehicles. One thing remains the same in the highly competitive industry – dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Press release from Xerox
Team Velocity Marketing, a full-service marketing company that is focused on the automotive industry, has acquired two Xerox iGen®150 Presses to meet growing demand from its clients. The new presses replace two of their existing Xerox iGen4® Presses, giving the company a fleet of four Xerox digital presses to tackle print volumes that have grown to four million pages per month.
Team Velocity uses the presses to produce data-driven targeted mail as part of multi-media campaigns orchestrated with personalized software from XMPie, a Xerox company, to gain and retain automotive sales and service customers.
“Xerox has been a great business partner of ours,” said Joe High, senior vice president, Team Velocity. “We started this business seven years ago with a printer and a vision. Today with Xerox products and services and Team Velocity’s vision we’ve grown into a multimedia campaign-driven organization that helps our customers reach their goals and the business results that keep them coming back.”
The iGen 150 prints at speeds as fast as 150 pages per minute and provides enhanced image quality with 2400 x 2400 dpi print resolution, multiple line screens for improved detail and matte dry ink for improved quality. The press is supported by advanced automated color management capabilities that help ensure excellent color quality and consistency, while the automated press setup and operation enables industry-leading press availability. The new presses also print on larger sheet sizes, extending highly productive multi-up printing capabilities.
Team Velocity Marketing is a multi-channel agency that is dedicated to serving automotive organizations in the United States with a 360-degree sales and service marketing program. The firm improves upon traditional mass marketing by giving automotive dealers a single, fully integrated solution that enables them to attract, sell, service and retain more customers at a lower cost. Team Velocity has been a Xerox customer for seven years and is based in Herndon, Va.