Since making the switch to Team Velocity and the Apollo® Customer Experience Platform in May 2023, Westshore Mazda has seen a notable lift in performance and productivity. Using Apollo to integrate their website, retention, and advertising efforts gives Westshore Mazda the ability to provide consistent messaging to their customers across channels, while also bringing a level of personalization to their communications that they couldn’t achieve prior to launching Apollo. Successfully executing their marketing strategies with the full Apollo CXP allows for seamless communications, expert personalization, and thoughtful campaign implementation throughout the customer journey, resulting in a positive experience for each individual customer.