AutoSuccess: The Missing Piece
Paragon Honda Paves the Way with Personalized Customer Experiences
As a dealership partner and industry leader, Brian Benstock knows the importance of staying ahead of the technology curve.
For many years, the general manager and vice president of Paragon Honda and Paragon Acura in Queens, NY has made keynote speeches at industry events across the country encouraging dealers to leap into the new age of the frictionless customer experience, or risk getting left behind.
“There is a great quote by Steve Jobs that says, ‘You have to start with the customer experience and work backwards to the technology.’ That is exactly what we’ve done here at Paragon,” Benstock said.
“We have been fighting an ecosystem of siloed applications for five years,” Boice said. “When we first started, Brian was using some of the leading companies in this space, which don’t integrate at all with each other or anything else. As a matter of fact, most of the time, they’re archenemies. So, we had to take a different approach. It’s been a five-year journey of building a new and integrated technology platform.