Subaru Elevates Partnership to bring Team Velocity® to Paid Search Program

Subaru announces the certification of Apollo’s digital advertising technology to bring streamlined automation, real-time updates, and effective market outreach to the Subaru Paid Search Program.

WASHINGTON, D.C.; Oct. 2023 – Subaru strengthens partnership with Team Velocity by bringing Apollo Ads to the Subaru Paid Search Program. In addition to the cutting-edge Apollo® Customer Experience Platform (CXP), Subaru retailers now have access to the resources needed to amplify their digital marketing capabilities. Apollo Ads, renowned for delivering industry-leading performance, brings automated ad creation and real-time data updates to Subaru retailers, ensuring ads are always relevant and reflective of current market conditions. This strategic addition poises Team Velocity to elevate Subaru’s advertising efficiency, allowing retailers to reach their perfect market with precision-driven campaigns that are tailored to the consumer’s shopping intent. By leveraging cutting-edge technology, Subaru is set to offer an unparalleled online retail experience, driving higher engagement and fostering customer loyalty across its network.

“As Subaru’s latest provider to be certified in their paid search program, we’re committed to helping Subaru retailers drive more traffic with intelligently designed campaigns,” says David Boice, Co-Founder and CEO of Team Velocity. “Our data-driven approach ensures that Subaru retailers are always reaching their customers with the right message at the right time, building engagement and long-term loyalty at every step. We can’t wait to start helping Subaru retailers grow across the country.”

Subaru’s collaboration with Team Velocity introduces Apollo Ads, an innovative addition to its digital program, offering retailers advanced tools to elevate customer engagement and sales performance. Retailers who adopt this program will experience the benefits of Apollo’s cutting-edge features, including:

  • Automated Ad Creation: Effortlessly generate and update ads with precision, ensuring every model in the inventory is marketed with accurate, real-time pricing and incentives.
  • Enhanced Targeting: Leverage sophisticated algorithms and search engine A/B testing to deliver highly relevant ads tailored to consumers’ shopping, optimizing engagement and conversion rates.
  • Real-Time Updates: Stay ahead with dynamic bid adjustments updated every 30 minutes, maximizing budget efficiency and ensuring optimal ad performance.
  • Digital Presence: Boost visibility and customer interaction by harnessing Apollo Ads’ advanced features to build lasting customer relationships and foster enduring loyalty in competitive markets.

“We love Team Velocity and their Apollo platform,” said McCall Witt, General Manager at Lee’s Summit Subaru. “We use them to integrate our website and digital advertising. The data it provides gives us detailed insight into our customers and their shopping behavior, making it easy for us to give each customer personalized and accurate communications across channels. Apollo has been a huge improvement to our customer experience.”

For more information about Team Velocity’s partnership with Subaru or to schedule a demo, please visit www.teamvelocitymarketing.com/subaru.