The Apollo® Customer Experience Platform (CXP) from Team Velocity has empowered Smith Ford to seamlessly transform their customer experience. Through the comprehensive FordDirect Platform Solution program, Smith Ford delivers individualized experiences to their customers, providing each shopper with a unique website, personalized messaging and dedicated 1:1 attention. This enhanced level of personalization has enabled the Smith Ford team to grow their dealership across sales, service, and online operations, all within one integrated platform.