Microsoft Advertising Channel Partner of the Year

Microsoft Advertising Channel Partner of the Year

Team Velocity® Awarded Microsoft Advertising Channel Partner of the Year

WASHINGTON D.C., February 16th, 2022 – Team Velocity. Microsoft Advertising has awarded customer experience marketing leader, Team Velocity, Channel Partner of the Year for outstanding performance in digital advertising. Working closely with Microsoft Advertising over the last 24 months, Team Velocity achieved a 40% increase in YOY ad spend, resulting in increased traffic and conversions for their clients. “If you know the automotive industry, you know there are no cars to sell right now, but our technology and the tools that Microsoft provides, came through big time for us in 2021,” says Joe High, Vice President at Team Velocity.

Team Velocity offers a comprehensive digital advertising solution backed by its customer experience platform, Apollo®. Designed to support the automotive retail industry, Apollo creates and delivers dynamic, automated, omni-channel marketing campaigns to in-market audiences based on behavior prediction analytics and a consumer’s propensity to make a transaction. What sets Team Velocity’s digital advertising apart is a unique integration with a dealership’s DMS system, allowing the dealership to advertise real inventory. Supported by Apollo’s marketing automation technology, their ability to dynamically advertise inventory drastically improves ad relevance and in turn, increases engagement.

“With Apollo Ads, we have created a scalable and consistent advertising solution that ensures the way a dealer advertises on platforms like Microsoft, Google, Facebook and YouTube, matches the way they advertise on their website. For every new and pre-owned car on the lot,, Apollo creates relevant, payment-driven ads across every digital medium. These ads include vehicle payments, factor in OEM and dealer incentives, meet compliance requirements and have the same message and offer across search, social, display, video and even email and targeted mail campaigns,” says David Boice, Co-Founder and CEO of Team Velocity.

The Channel Partner of the Year award comes on the tails of Google recently awarding Team Velocity a 2022 Premier Partner.

“Congratulations to our Premier Partners for being among the top 3% of Google Partners in the United States. These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online.” says Davang Shah, Senior Director of Google Ads Marketing.

Microsoft announced its award winners on Thursday, February 10th, with an exclusive virtual video award. Microsoft Advertising Partner Awards recognizes elite and select partners for their work across multiple categories in 2021. The Channel Partner of the Year award embodies a company that focuses on volume, business scale, innovation, and creativity at the highest partnership level.

For more information about the Microsoft Advertising Partner Awards, please visit this link.

For more information about Google Premier Partners and their requirements, please visit this link.

About Team Velocity

Team Velocity is revolutionizing the automotive industry with technology that digitizes the car buying and vehicle ownership processes. Made by dealers for dealers, our Customer Experience Platform (CXP), Apollo, provides a suite of integrated applications that make, manage and measure frictionless consumer experiences, from the initial engagement to a final transaction. Apollo empowers dealers to own the entire customer journey by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.

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