Capitol Toyota Earns 13:1 ROI with Integrated Marketing

Achieving Elevated Success through Comprehensive Marketing Integration

Capitol Toyota has effectively leveraged the full Apollo® Customer Experience Platform (CXP) for an integrated marketing strategy through a single vendor. With a personalized approach across their website, advertising, and retention campaigns, the dealership has curated a frictionless experience at every step of the customer’s path to purchase. By maximizing the power of Apollo’s full CXP, Capitol Toyota increased their transaction rate and return on investment.