Upgrade Matrix emails are now live. Apollo predicts the next Make, Model & Trim a consumer is most likely to buy based on your dealership’s historical sales and trade patterns. We email relevant offers customized for each consumer based on their unique upgrade options. Consumers are directed to their private shopping portal.
Internet Sales 20 Group 2017
CEO | FordDirect
Dean Stoneley is the Chief Executive Officer at FordDirect, where he leads the team responsible for integrating digital, data, and technology to provide best-in-class marketing and advertising solutions for Ford dealers and Lincoln retailers. With over 30 years at Ford, Dean has a proven track record of driving growth and modernization in global markets, including key leadership roles in Canada, Southern Africa, and Asia-Pacific. Notably, as General Manager of North America Trucks, Dean helped secure the F-Series as America’s best-selling truck for 45 consecutive years and introduced the award-winning Ford Maverick. His expertise in marketing and digital transformation continues to shape FordDirect’s strategy in delivering powerful, consumer-focused solutions for dealerships across the U.S.
Partner, GM & VP | Paragon Honda & Paragon Acura
Brian Benstock is a respected leader in the automotive industry, currently serving as Partner, General Manager, and Vice President of Paragon Honda and Paragon Acura, while also recently taking on the role of Dealer Principal at White Plains Honda. With over 30 years of experience, Brian has earned a reputation for his innovative leadership and strategic vision within the automotive retail sector. His innovative approach has led to significant operational transformations, particularly through the adoption of a single platform technology stack with cutting-edge solutions that enhance his dealerships’ sales and service processes. Under his leadership, Paragon Honda became the #1 Honda dealership worldwide. Brian is also a passionate advocate for reinventing traditional dealership models, championing cutting-edge, customer-centric services to enhance the overall retail experience.
Co-Founder & CEO | Team Velocity
David Boice is a self-made entrepreneur and the Co-founder and CEO of Team Velocity, a leader in automotive technology. With over 29 years of experience, David has pioneered advancements in automotive retail, including the development of Apollo®, a groundbreaking platform that transforms dealership operations with data-driven automation and personalization. Throughout his career, David has co-founded multiple successful ventures, including AutoMark and CyberCar, with a combined enterprise value of $200 million, and has been a driving force in redefining the customer experience. A sought-after speaker and thought leader, David has presented at prominent industry events such as the Automotive Digital Summit at Google Headquarters and Honda Town Hall meetings. Known for his visionary leadership, David continues to innovate, building integrated solutions that empower dealerships to thrive in a rapidly evolving market.
VP, Marketing | Morrie’s Auto Group
Brant Schmitz is the Vice President of Marketing at Morrie’s Auto Group, one of the fastest-growing dealership groups in the Midwest, with 31 locations and over 20 premier OEM brands. He leads the development and execution of cutting-edge marketing strategies that drive growth and engagement for the group. With a background in digital marketing and automotive, Brant brings a wealth of experience in leveraging innovative technologies and customer-focused campaigns to elevate the customer experience. Morrie’s Auto Group has strengthened its digital presence under his guidance, aligning marketing efforts with broader business goals to deliver measurable results across all channels. Brant’s forward-thinking approach, combined with his commitment to data-driven strategies, has solidified his reputation as a leader in automotive marketing. Passionate about the future of the industry, Brant continues to shape the direction of marketing at Morrie’s, ensuring the company remains at the forefront of both customer engagement and industry trends.
COO | Morgan Auto Group
Tom Moore is the Chief Operating Officer of Morgan Auto Group, where he’s been instrumental in the company’s rapid growth since 2009. After serving in the United States Air Force, Tom began his career in automotive, gaining invaluable experience in nearly every dealership role from Sales Consultant to Dealer Principal. He’s also held key corporate positions, including Director of Variable Operations at a large private group, which later went public. Under his leadership, Morgan Auto Group has soared to 75 dealerships and over $8 billion in sales, earning a spot among the top 10 dealership groups in the nation and securing its place as Florida’s number one private dealer. Tom’s success is rooted in his deep industry knowledge, his forward-thinking approach, and his ability to harness new technologies, driving Morgan Auto Group to continuously evolve and stay ahead of industry trends.
Founder & CEO | Car Dealership Guy
Yossi J. Levi is a dynamic leader and influential voice in the automotive industry, known for his innovative approach to automotive retail and deep industry insights. As the founder of Gettacar, he redefined the car-buying experience by launching a seamless online platform for purchasing used cars with next-day delivery, an idea that gained wide recognition and earned a spot on Technical.ly’s RealLIST Startups in 2020. Under Yossi’s leadership, Gettacar quickly emerged as a standout in Philadelphia’s startup scene, raising $48 million in venture capital and employing over 150 people across the U.S. and Israel. During the pandemic, when operational challenges arose, Yossi transitioned to create Car Dealership Guy, an anonymous Twitter account that soon attracted over 440,000 followers, establishing him as a leading voice in automotive discourse. Today, he continues to drive the industry forward with a suite of resources, including his widely-followed podcast and a dedicated job board, all designed to bring fresh insights and career opportunities to the world of automotive retail.
Sr. Manager, Integrated Marketing Operations | Toyota Motor North America
Lindsay Lee is the Senior Manager of Integrated Marketing Operations at Toyota Motor North America (TMNA), where she leads the development of innovative, data-driven marketing strategies that connect Toyota’s brand with consumers across the United States. With over 15 years of experience at TMNA, Lindsay plays a pivotal role in integrating cutting-edge marketing technologies to enhance the customer experience and promote Toyota’s performance vehicles, including the GR86, GR Supra, and GR Corolla. Her expertise spans vehicle marketing, digital transformation, and leveraging new technologies to optimize marketing campaigns, ensuring they resonate in today’s competitive landscape. Lindsay’s leadership continues to support Toyota’s commitment to advancing mobility through technology while driving the growth and success of its brand in the U.S. market.
COO | Coral Springs Automall
JJ Jackintelle is the Chief Operating Officer at Coral Springs Automall, overseeing a dynamic and diverse dealership group with brands like Honda, Nissan, Buick GMC, and Kia. With a strong track record in driving operational excellence and creating a winning culture, JJ has consistently led Coral Springs Automall to achieve impressive growth. He has earned recognition within the automotive industry for his visionary leadership, innovative strategies, and ability to integrate new technologies to improve efficiency and customer engagement. JJ’s forward-thinking approach continues to shape the future of automotive retail, establishing him as a respected leader and expert in the field.
Reach potential customers anytime, anywhere. Advid creates compliant video advertisements at scale, enabling you to captivate in-market shoppers with relevant ads across streaming sessions, online articles and more.
Connect your advertising across multiple devices. With the dynamic combination of Advid and Apollo, we can automatically create OEM-compliant video ads that mirror your digital campaigns, ensuring uniform offers and messaging across all devices and platforms for every customer.
Maximize marketing spend with advanced targeting. While OTT helps you reach a wider audience, Apollo ensures you reach the right one. We use both first- and third-party data to provide a more sophisticated and efficient strategy that identifies your Perfect Market®, ensuring your spend is concentrated on in-market shoppers who are ready to buy. Plus, we cut out the middlemen, enabling us to secure lower CPMs – even on the most premium inventory.
Stay top of mind across the web. Apollo automatically designs compliant display banners and targets online shoppers with model-specific ads while they browse the web, increasing brand visibility and boosting promotions.
Retarget website visitors with dynamic display remarketing. 92% of consumers visiting your website for the first time aren’t there to buy. Automatically retarget those shoppers with dynamic display ads for the exact vehicle they shopped for, down to the VIN level.
Reach new online shoppers with in-market display ads. Want to reach active shoppers who haven’t visited your website? Apollo targets in-market consumers with the vehicle they are shopping for based on their digital footprint, such as search patterns, website content visited, and thousands of other digital touchpoints, helping you conquest new customers with ease.
Attract local shoppers with scroll-stopping vehicle ads. Embrace the power of social media with hyper-personalized ads delivered to interested shoppers. Apollo Ads utilizes Oracle data to target a broader in-market audience with personalized sales and service offers designed to re-engage shoppers with the exact vehicle or offer they are looking for.
Expand your pre-owned showroom on Facebook Marketplace. Increase the visibility of the pre-owned vehicles on your lot to customers who are looking to buy. Create compelling automotive inventory ads enriched with vehicle-specific information such as model details, price, mileage and more.
Save time and stress with automated ads. Apollo Ads automatically creates VIN-based ads for every vehicle on your lot. All ads are updated daily with OEM and dealer incentives, pricing, and inventory adjustments, keeping you 100% compliant 100% of the time.
Drive more transactions with connected advertising. Each ad directs customers to a landing page featuring a consistent offer, ensuring a seamless customer experience and increased transactions.
Capture shopper interest through dynamic video advertising. Engage potential buyers on YouTube with compliant, payment-based video ads powered by Apollo and video technology giant Advid®.
Automatically create video ads for every vehicle. Apollo Ads’ video technology automates the entire video creation, distribution, and management process, even allowing you to pick from our premium selection of voiceovers to find the perfect voice for your brand. This level of automation makes it easier than ever to advertise every new and used model in your inventory.
Keep your ads up-to-date without the hassle. Apollo’s advanced integration ensures that your offers remain consistent across your website, digital ads, and video ads, with automatic nightly updates reflecting the latest pricing, incentives, and inventory changes.
Drive more traffic to your store. Apollo’s video ads are optimized toward store visits, maximizing market performance. Plus, with Apollo’s advanced reporting capabilities, you can effortlessly monitor video performance, enabling accurate attribution.
Show up at the top of search pages. Apollo Ads generates the industry’s best-performing search ads for new, used, certified, and service departments targeted to your perfect market. Our ads are strategically crafted to match consumer intent, incorporating A/B testing with up to 5 variants per ad and 3 variants per price extension to deliver maximum impact.
Increase conversions with Vehicle Listing Ads (VLAs). VLAs play a critical role in engaging online shoppers at ready-to-buy moments, driving highly qualified leads to your website. Optimized for both online and offline conversions, these ads prominently display detailed vehicle information at the top of search results pages based on relevant queries, effectively moving shoppers closer to a transaction.
Give shoppers exactly what they’re searching for. Apollo writes every ad with the customer in mind, featuring to-the-penny lease and finance payments based on the latest OEM incentives, rebates, and preferred dealer pricing. Each ad includes feature-rich content like unique vehicle features, the number you have in stock, and even other models that the consumer is likely to purchase.
Optimize your ads for maximum ROI. Apollo conducts real-time market analysis to deliver geo-targeted ads in areas with the highest conversion potential based on your search activity and historical transaction patterns. Each ad is optimized for store visits, enabling you to track customers who visit your dealership and complete transactions, providing precise ROI attribution for your marketing strategies.
Meet your AI-powered lead management system. Streamline your team’s workflow with a single dashboard view that enables them to quickly gauge their top prospects, identify active shoppers, and engage new opportunities.
Gain insight into every customer interaction. The Command Center’s Customer Journey Report provides you unparalleled access to every step of the customer’s path to purchase, from email opens to digital ad engagements and website actions. This comprehensive view offers valuable attribution insights for your marketing strategies and empowers your team to personalize every interaction, ultimately boosting your ROI.
Get instant notifications for active shoppers. Improve your close rates with Apollo’s Active Shopper Alerts. Receive notifications when customers are shopping, customizing a quote, scheduling service, completing a high-cost repair order, or contacting your dealership from the website. Apollo will also notify you when customers are in positive equity, with upcoming lease, loan and warranty expirations, and more.
Improve visibility and automate lead nurturing. Apollo’s automated Deal Alerts keep you informed of changes to customer ranks, highlighting potential transactions. This proactive approach allows for strategic engagements with customers to help your sales and service teams close more deals more efficiently.
Identify your top prospects with ease. The Apollo Command Center’s intuitive scoring system contains over 25 customizable settings tailored to past buyers, service-only customers, and conquest prospects, enabling your team to effortlessly prioritize leads and automate follow-ups with your top prospects for maximum efficiency.
Personalize every interaction. The Command Center seamlessly integrates with your CRM, empowering your team with comprehensive customer insights driving meaningful interactions at every stage of the vehicle ownership lifecycle.
Introducing your online assistant. An industry first, AssistantAI is designed to replace traditional chat tools with a more user-friendly solution for online customer service. Powered by Apollo and Google AI, AssistantAI intuitively answers questions and seamlessly guides customers through routine inquiries like scheduling service or requesting a quote.
Serve your customers 5x faster. Customers today face frustration with traditional chat tools’ lengthy processes and lack of real assistance. With AssistantAI’s innovative website and DMS integration, our technology can access a customer’s unique profile to personalize each interaction, providing superior service that results in a transaction in under 45 seconds.
Boost your ROI. AssistantAI makes it easier than ever for your customers to complete sales and service transactions on your website, leading to the highest completion rate in the industry. The AI-powered assistant can even proactively pull customers into the sales funnel by starting conversations with in-market shoppers who are ready to transact.
Expert Lead Generation. Not only does AssistantAI help you capture leads, but it also creates two exclusive new lead types for your dealership by encouraging shoppers to opt into price drops and exclusive deal notifications on their vehicle of interest. Every lead populates in the Command Center in real-time, empowering your sales and service teams with actionable insights.
Digitize the car buying experience. Our digital retailing tool, Transact, is built natively into Apollo Sites, further integrating the online and in-store shopping experience. Without ever leaving your website, customers can easily check their credit, apply a trade-in, obtain financing, and even have their vehicle delivered straight to their home.
Customize payments with ease. Transact includes an advanced payment calculator, allowing customers to desk their own deal on the fly. Payments reflect current rebates, incentives, all taxes and fees, customer equity and your preferred pricing.
Pre-qualify your customers in seconds. Our credit pre-qualification tool empowers shoppers to personalize their payments with zero impact on their credit. Powered by our exclusive integration with Equifax, consumers can access preferred bank rates and terms based on tiered credit scores.
Drive more leads with online financing. Make it easier than ever for customers to obtain financing with our fully integrated financing application. Our native financing solution offers customers a streamlined and convenient way to apply for financing while shopping on your website.
Elevate the customer experience with touchless delivery. Provide unrivaled convenience for the customer with seamless vehicle delivery. Thanks to Apollo’s integrations with RedCap and Draiver, car buyers can have their new vehicle delivered straight to their doorstep for a truly frictionless end-to-end retail experience.
Stay top of mind every time. Our team of SEO experts enhance website performance with comprehensive optimization techniques designed to improve site speed, navigation, and search engine performance, securing top organic search placements for increased visibility and engagement.
Link Building | Local Listing Distribution | Citation Building & Optimization
Dynamic Model Research Pages. Approximately 50% of consumers visiting your website have never purchased your brand. Wow shoppers with beautiful OEM images and comprehensive vehicle details to assist in the vehicle research process. Serving as virtual vehicle brochures, these pages highlight model features, showcase trim levels and paint options, and even include vehicle walk-through videos. They also feature exclusive Model Release pages for major new models before their official launch.
Actionable insights & reporting. Apollo Sites is integrated with Google Analytics 4 (GA4) to monitor website performance, content engagement, traffic trends, and conversion metrics. As a founding member of the Automotive Standards Council (ASC), we ensure that your website is tagged and measured to the highest industry standards. Our detailed reporting provides insights that empower data-driven decisions for SEO strategy improvement.
One website, two experiences. Just like Amazon, customers can choose to utilize your public website or log in for a customized retail experience tailored to their unique customer profile.
Powered by your DMS. Apollo seamlessly integrates with your DMS, harnessing your first-party data goldmines to create personalized websites for each customer.
Personal vehicle details. When a customer logs in, they are greeted with their name and current vehicle details, including their current payment, pay-off, mileage, trade value, open recalls, and complete service history with your dealership.
Dynamic website banners. Enjoy automated banner updates that dynamically reflect each customer’s shopping activity and your latest specials—no manual intervention required. Plus, when a shopper returns to your website, their last viewed vehicle takes the spotlight in the banner, ensuring a personalized and enticing experience every time they visit.
Upgrade customers to their next vehicle. With Upgrade Matrix®, our patented trade pattern prediction tool, you can predict and promote a customer’s next vehicle with 85% accuracy.
Make scheduling service a breeze. Proven to generate 4x the number of service appointments as the leading 3rd party providers, Apollo recommends relevant services for every customer based on their unique service history and activity status with your dealership. Customers can apply coupons and schedule service with optional pickup and delivery in seconds. It’s also integrated with Xtime for automated DMS writebacks.
Collect customer favorites. Make it easy for customers to save their favorite vehicles and review their customized payments.
