FordDirect Introduces Team Velocity® as Newest 1:1 Customer Messaging Provider

Team Velocity’s Apollo® Customer Experience Platform (CXP) is now available to all Ford Dealers and Lincoln Retailers nationwide through the 1:1 Customer Messaging Program.

WASHINGTON, Feb. 23, 2023 – Team Velocity and FordDirect announced a strategic partnership at the NADA show in Dallas. The digital-first 1:1 Customer Messaging Program powered by Apollo® gives Ford and Lincoln retailers access to industry-leading retention solutions that utilize personalized 1:1 communications to engage more customers with relevant messaging throughout the vehicle ownership lifecycle. Apollo seamlessly automates and personalizes automotive retail, allowing Ford dealers and Lincoln retailers across the country to implement intelligent marketing technology into their dealership practices.

“At Team Velocity, we believe in the power of personalized communication,” says David Boice, Co-Founder and CEO of Team Velocity. “Being selected as a provider in FordDirect’s 1:1 Customer Messaging program is a significant milestone for us and our Apollo platform. Ford dealers and Lincoln retailers are now able to leverage our innovative solution to build deeper connections with their customers. We’re honored to partner with FordDirect to create more meaningful customer interactions.”

Team Velocity pairs industry-leading automated technology with unmatched customer service, giving dealerships the tools needed to exceed expectations. Dealers who make the switch gain access to Apollo’s full suite of offerings, including:

Personalized Websites: Apollo gives each customer their own personal website, customized to reflect their shopping behavior, Ford private offers, upgrade options, service coupons, and more.
1:1 Communications: Move more customers down the sales funnel with intelligent, action-based email, text, and direct mail communications for both sales and service.
Command Center: View the entire customer journey for a real-time look at customer activity and actionable insights that help dealers close more deals.
Advanced Integration: Receive exclusive access to key FordDirect integrations with Apollo, including private offers, inventory feeds, AXZ plans, dynamic image generators, OEM customer lists, and Ford Smart Vincent incentives.

“Team Velocity’s technology platform, Apollo, is world-class,” said David Kimmerle, President of Sanderson Ford. “It allows us the ability to execute both DMS and conquest marketing for both sales and service customers. Plus, Apollo creates a personal website for every customer that provides us insight into what our customers are looking for.”

Dealer enrollment for the Team Velocity 1:1 Customer Messaging Program opens on March 1, 2023, through the FordDirect Dealer Center.

For more information about the Team Velocity 1:1 Customer Messaging Program or to schedule a demo, please visit www.teamvelocitymarketing.com/ford.