Our CEO, David Boice, shares shares his thoughts with AutoSuccess Magazine on how dealers can create a personal customer experience by leveraging innovative technology at the dealership.
“Why market to your customers and send them to slow public Websites where they can’t log in, and you can’t track them or do anything special for them? Can you imagine going to Amazon and starting over every time you wanted to buy something?”
When David El Attrache stepped in as the General Manager of Huggins Honda in 2009, he knew that some changes would be inevitable to keep the dealership competitive for its future. After all, technology changes, facilities change and customers need change. One thing he wouldn’t have to change, however, and something he would come to rely on was the dealership’s team.
Located in Hampton, Virginia, Hampton Chevrolet is one of twelve stores in the First Team Auto Group. On paper, the dealership might have a corporate structure, but once you go beyond the gorgeous showroom and 11 acres it sits on, you immediately feel the family-owned mentality that puts a customer automatically at ease.