Dean Stoneley is chief executive officer at FordDirect. As CEO, he leads the team responsible for bringing together the worlds of digital, data, and technology to deliver best-in-class marketing and advertising solutions to Ford Dealers and Lincoln Retailers, consistent with the customer-focused Ford+ plan for growth and value creation.
An accomplished executive with an agile leadership approach, a strong customer focus, and a knack for modernizing marketing functions in roles around the world, Dean oversees the rich digital connections that help FordDirect connect the Ford and Lincoln brands with the consumers served by dealerships across the United States.
Prior to joining FordDirect in 2022, Dean built tremendous relationships within Ford Motor Company over a span of 30 years. He was most recently the general manager, North America Truck at Ford. In this role, he built a team with end-to-end responsibility for Ford’s successful pick-up truck portfolio. During his tenure, F-Series extended its streak as the best-selling truck in America to 45 consecutive years. Dean launched the all-new Ford Maverick, the recipient of numerous awards, including the 2022 North America Truck of the Year.
Previously, Dean was president and CEO of the Ford Motor Company of Canada, where Ford is the No. 1 brand in the market. During his tenure, he worked closely with the Canadian government and Unifor to secure Oakville Assembly Complex as a BEV manufacturing site for the company.
Dean’s background with Ford has been predominantly in the marketing space, where he has held key marketing leadership roles in the U.S., Canada, Southern Africa, and Asia-Pacific markets. While based in China, he was vice president and director of marketing for a new joint venture with ChangAn Ford, responsible for marketing, sales, and service of Ford vehicles in China.
Dean is a past chairperson of the Canadian Automotive Partnership Council and member of the board of the Canadian Marketing Association. He graduated from Western University with a bachelor’s degree. He is married with three children, enjoys music, photography, and fine arts, and is a car and motorcycle enthusiast.
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How did Tamaroff Honda become the #1 Honda Dealer in Michigan? Competition between auto dealerships in the Detroit, Michigan market is off the charts. Learn how Tamaroff has successfully and strategically worked through their unique challenges in the Detroit market.
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Team Velocity Boosts Its Automotive Marketing With New Xerox iGen 150 Presses
Press release from Xerox
Team Velocity Marketing, a full-service marketing company that is focused on the automotive industry, has acquired two Xerox iGen®150 Presses to meet growing demand from its clients. The new presses replace two of their existing Xerox iGen4® Presses, giving the company a fleet of four Xerox digital presses to tackle print volumes that have grown to four million pages per month.
Team Velocity uses the presses to produce data-driven targeted mail as part of multi-media campaigns orchestrated with personalized software from XMPie, a Xerox company, to gain and retain automotive sales and service customers.
“Xerox has been a great business partner of ours,” said Joe High, senior vice president, Team Velocity. “We started this business seven years ago with a printer and a vision. Today with Xerox products and services and Team Velocity’s vision we’ve grown into a multimedia campaign-driven organization that helps our customers reach their goals and the business results that keep them coming back.”
The iGen 150 prints at speeds as fast as 150 pages per minute and provides enhanced image quality with 2400 x 2400 dpi print resolution, multiple line screens for improved detail and matte dry ink for improved quality. The press is supported by advanced automated color management capabilities that help ensure excellent color quality and consistency, while the automated press setup and operation enables industry-leading press availability. The new presses also print on larger sheet sizes, extending highly productive multi-up printing capabilities.
Team Velocity Marketing is a multi-channel agency that is dedicated to serving automotive organizations in the United States with a 360-degree sales and service marketing program. The firm improves upon traditional mass marketing by giving automotive dealers a single, fully integrated solution that enables them to attract, sell, service and retain more customers at a lower cost. Team Velocity has been a Xerox customer for seven years and is based in Herndon, Va.
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