Dean Stoneley is chief executive officer at FordDirect. As CEO, he leads the team responsible for bringing together the worlds of digital, data, and technology to deliver best-in-class marketing and advertising solutions to Ford Dealers and Lincoln Retailers, consistent with the customer-focused Ford+ plan for growth and value creation.
An accomplished executive with an agile leadership approach, a strong customer focus, and a knack for modernizing marketing functions in roles around the world, Dean oversees the rich digital connections that help FordDirect connect the Ford and Lincoln brands with the consumers served by dealerships across the United States.
Prior to joining FordDirect in 2022, Dean built tremendous relationships within Ford Motor Company over a span of 30 years. He was most recently the general manager, North America Truck at Ford. In this role, he built a team with end-to-end responsibility for Ford’s successful pick-up truck portfolio. During his tenure, F-Series extended its streak as the best-selling truck in America to 45 consecutive years. Dean launched the all-new Ford Maverick, the recipient of numerous awards, including the 2022 North America Truck of the Year.
Previously, Dean was president and CEO of the Ford Motor Company of Canada, where Ford is the No. 1 brand in the market. During his tenure, he worked closely with the Canadian government and Unifor to secure Oakville Assembly Complex as a BEV manufacturing site for the company.
Dean’s background with Ford has been predominantly in the marketing space, where he has held key marketing leadership roles in the U.S., Canada, Southern Africa, and Asia-Pacific markets. While based in China, he was vice president and director of marketing for a new joint venture with ChangAn Ford, responsible for marketing, sales, and service of Ford vehicles in China.
Dean is a past chairperson of the Canadian Automotive Partnership Council and member of the board of the Canadian Marketing Association. He graduated from Western University with a bachelor’s degree. He is married with three children, enjoys music, photography, and fine arts, and is a car and motorcycle enthusiast.
Volkswagen of Oakland Success Story
Hear from Volkswagen of Oakland about prioritizing the customer experience to earn an impressive sales loyalty rate.
Freedom Kia Success Story
Hear from Freedom Kia about effectively applying detailed customer tracking for an increase in sales.
Ford Dealer Success Stories
Hear from Ford dealers who made the switch to Team Velocity.
In the Driver’s Seat: 2023 Reflections & 2024 Predictions
As the dust settles on the changing automotive landscape in 2023, it has become clear that last year was a crucible of transformation and invaluable insights.
Jim Curley Buick GMC Sees 102% Transaction Rate with Apollo
Jim Curley Buick GMC leverages the Apollo® Customer Experience Platform to effectively manage their sales and service retention and advertising strategies.
Ross Downing Buick GMC Earns 36% Engagement Rate with Apollo
At Ross Downing Buick GMC of Gonzales, the Apollo® Customer Experience Platform is effectively utilized for their digital advertising and sales retention campaigns.
Lia Volkswagen of Enfield Improves Leads by 288% with Apollo
Lia Volkswagen of Enfield is elevating their performance with the future-forward Apollo® Customer Experience Platform.
Spangler Subaru Reaches 62% Transaction Rate with Apollo
Spangler Subaru utilizes the Apollo® Customer Experience Platform to integrate their website and retention strategies.
Cole Subaru Success Story
Hear from Cole Subaru about curating personalized customer experiences through Apollo.
Jeff Wyler Eastgate Mazda Success Story
Hear from Jeff Wyler Eastgate Mazda about using data-driven insights to deliver relevant messaging.
Genesis of Plano Earns 78% Increase in Sales with Apollo
With the power of the Apollo® Customer Experience Platform, Genesis of Plano effectively executes their marketing for a custom and relevant experience throughout their customer base.
Coral Springs Kia Grows Sales by 19% with Apollo CXP
Executing their marketing through Team Velocity and the Apollo® Customer Experience Platform, Coral Springs Kia integrates their website, advertising, and retention strategies for a seamless customer experience at all stages of the purchasing journey.
Subaru Elevates Partnership to bring Team Velocity® to Paid Search Program
Subaru announces the certification of Apollo’s digital advertising technology to bring streamlined automation, real-time updates, and effective market outreach to the Subaru Paid Search Program.
Westshore Mazda Improves Sales by 29% with Apollo CXP
Since making the switch to Team Velocity and the Apollo® Customer Experience Platform in May 2023, Westshore Mazda has seen a notable lift in performance and productivity.
Darling’s Volvo Increases Sales by 33% with Apollo CXP
Darling’s Volvo unifies their website, advertising, and retention strategies with Team Velocity and the Apollo® Customer Experience Platform (CXP).
Team Velocity® Announced As Newest Genesis Certified Website Provider
Team Velocity’s Apollo® Sites technology is now available to all Genesis retailers nationwide through the Genesis Dealer Website Certification Program (DWCP).