General Motors
DEALER DIGITAL SOLUTION
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Preview ads for New, Pre-Owned & Service campaigns
Toggle between remarketing and behavioral campaigns
Automated payment-based offers
Trim level or Upgrade Matrix ad extensions
Video Pre-Roll previews
Download your dealership’s new and pre-owned inventory nightly
Create an unlimited amount of VIN-based inventory ads for your dealership across all mediums
Ads are automatically uploaded every night to Google, Bing, Facebook, and YouTube
Dynamic, VIN-based ads reflect your new and pre-owned inventory. Your ads are enhanced with payments, Upgrade Matrix extensions, text enablement and more. Every ad is updated nightly to Google and Bing and are optimized with automated bid and budget management.
Retarget shoppers at the VIN-level. Plus, boost performance and reach a broader in-market audience with the power of Oracle. Our technology feeds your inventory to Facebook Marketplace, increasing the visibility of the cars on your lot.
Target in-market consumers with dynamic behavioral ads based on their digital footprint while re-engaging shoppers with dynamic, VIN-based remarketing ads.
Experience the only automated video pre-roll solution. Advid delivers hundreds of high-quality video ads on the fly, making video advertising scalable, cost-effective, and boosting engagement to its highest levels.
Maximize the consumer experience with VDP Extension Pages (VEP’s) dynamically configured to display the exact same offers and content from the ad to the landing page.
Our managed SEO services are designed to deliver organic visibility and dealership success. Includes ongoing optimizations of all core SEO components, monthly blog content, and monthly reporting.
Am I limited to the number of new models I advertise?
No. The creation and deployment of our ads is automated, providing you with unlimited ads based on your inventory. All three package levels include ads for every new and pre-owned vehicle in your inventory. We can easily exclude any models you prefer.
What do you mean when you say your ads are "automated"?
Our digital advertising platform automatically creates, updates and optimizes all ads daily with dynamic content based on unique consumer shopping behavior. All ad copy, imagery and offers are automatically generated for every model for all ad types: Search, Social, Video and Display. The platform automatically updates your ads nightly across all mediums to ensure the most accurate information and optimizes your search campaigns through our bid and budget management system.
Are my digital ads based on my new and pre-owned inventory or generic models?
All ads are VIN-specific based on both your new and pre-owned inventory.
How do you determine the pricing and payment information included on my VIN-based digital ads?
Our digital advertising platform includes a powerful Offer Management application customized to your preferred pricing, OEM rebates, incentives, as well as your inventory, to automatically create and deploy legal and compliant, data rich ads for every digital medium. Your settings can be adjusted at anytime and all ads are automatically updated.
How often are my ads updated to reflect current rebates, incentives, price changes, inventory, etc.?
On average, all ads are updated within 24 hours of any changes to your pricing, OEM programs, incentives or rebates. Our platform syncs with your inventory every night to ensure you are only advertising your current new and pre-owned inventory. These ads are automatically delivered to Google, Bing, Facebook and YouTube daily.
Do you offer pre-roll video advertising and if so, what are the costs to produce all the videos?
All digital packages can be enhanced with our automated video advertising product, Advid. We require a minimum ad spend of $1,500. On average, our technology produces 200 videos per month. Our video ads include dynamic, payment-based offers and creative, as well as disclaimers, and can be set up for both remarketing and behavioral campaigns. Learn more about how Advid works – watch our Advid Overview video or contact us for specific pricing details.
Will my dealership have Store Visits enabled to determine which campaigns convert to in-store visitors?
Yes. Our account structure is optimized towards store visit attribution, providing our clients with the ability to monitor consumers who have engaged with your digital ads and also visited the dealership.
*Store visits available based on dealer eligibility.
Where do you land all my digital traffic?
The iMR Program requires all digital ads to land on your primary website. However, we offer a VDP Extension Page (VEP) that we can add to your website at no additional cost. Our VEP’s are dynamically configured to display the exact same information the consumer received in the ad. Extending the exact offers and content from the ad to your landing page improves the consumer’s experience, increases your quality scores, lowers your costs and improves overall results.
What other services does Team Velocity provide?
In addition to digital advertising, we offer our technology platform, Apollo®, which includes equity mining, a full suite of sales and service emails, 100+ types of targeted mail, personal websites for every one of your owners, and a reporting application. Taking advantage of these additional services provides your customers with consistent offers and messaging across all your marketing touchpoints.
How do you provide support to my dealership?
From the moment you join the Team Velocity family, our team of Onboarding Specialists, Regional Marketing Directors and Performance Coaches will be there to support your success every step of the way. You will be assigned a local Regional Marketing Director to execute your strategy and provide you with recommendations and comprehensive reporting.
Can I use all or some of Team Velocity’s services in my other franchised dealerships?
Yes, many of our current clients are multi-franchised groups. We are happy to honor the GM pricing for our digital advertising services to any of your other dealerships. We are certified to receive COOP funds for most franchises in the US and would love to discuss how we can implement our strategy at your other dealerships.
Will I have access to Google Ads and other reporting?
Yes. Your Google Ads account will be fully accessible. We will also provide you with fully transparent reporting on all your digital campaigns.
Do you follow Google’s Dealer Guidebook?
Yes. Our company adheres to 100% of the strategy and technology recommendations Google suggests for dealerships to receive the best return on their platform.
What brands are eligible for the new program?
Buick, Cadillac, Chevrolet and GMC.
Do I have to select a specific package or can I choose only a la carte options?
You are required to select one of the three packages in order to add any a la carte products. You may not select from the list of a la carte products to build a “custom” package.
Can I work with Team Velocity and another iMR approved vendor?
No. You may only select one package and any add-ons from one partner at a time. Meaning, if you’d like to incorporate Advid into your digital strategy, you’ll need to enroll in a package with Team Velocity.
Are your ads optimized on all devices?
Yes, all ads and campaigns are optimized across all desktop, mobile and tablet devices.
Additional Services | Description |
---|---|
Video Pre-Roll – Advid | Unlimited payment-based behavioral and retargeting videos for all new models. Ads updated daily. |
Social Advertising | Unlimited payment-based behavioral and retargeting Facebook ads for all new models. Ads updated daily. |
Social Media Management (self-managed) | Platform that allows dealerships to self-manage all the content and posting on social media platforms. |
Social Media Management (fully managed – includes Facebook Marketplace) | Dedicated staff that manages all your content and posting across all social media platforms. Includes Facebook Marketplace pre-owned inventory feed. |
SEO Plus | Managed SEO services designed to deliver organic visibility and dealership success. Includes ongoing optimizations of all core SEO components, monthly blog content, and monthly reporting. |
SEO Pro | Includes all services offered within SEO Plus; also includes Local Listings Distribution, 2 Google My Business Posts, Google Q&A Management, and 2 blog posts per month. |
Contact us below for pricing.
Complete the form below to schedule a demo, or contact us for additional information.
Call: 703-783-9759 | Text: 703-215-2160 | Email: GMdigital@teamvelocitymarketing.com