Team Velocity’s sophisticated technology platform, Apollo®, and ApolloGo mobile app take the industry by storm at NADA.
WASHINGTON, February 4th, 2019 – The 10th Annual AWA Awards presented by PCG Companies awarded Team Velocity with the Digital Marketing Innovation Leader and Rising Star Awards at NADA 2019. These awards recognize companies for their marketing technology that help dealers effectively buy, sell and service more cars. Team Velocity was recognized as an Innovation Leader for its marketing automation platform, Apollo, and its new digital retailing product, Transact.
“Our team is extremely honored to receive not only one, but two awards this year at NADA. We look forward to continuing to build technology that helps position our dealers in the market,” says Joe High, Senior Vice President at Team Velocity.
Team Velocity was recognized for their revolutionary technology platform, Apollo. Apollo aids both dealerships and original equipment manufacturers (OEMs) with technology that combines artificial intelligence (AI) and marketing automation to deliver hyper-personalized campaigns across a number of marketing channels. Apollo has been proven to increase results by as much as 250%.
While Apollo is comprised of many features and capabilities that enhance dealers’ profits and visibility, it’s Apollo’s comprehensive digital marketing product suite that took home the Innovation Leader award this year at NADA.
Apollo’s intelligent digital advertising platform is 100% automated to create, deploy and update data-rich ads across every digital medium, including Paid Search, Remarketing, Display Advertising, Social Media and Video Pre-Roll. This exclusive technology provides dealers with unlimited VIN-based ads for both new and pre-owned inventory and ensures consistent messaging and creative across all digital touchpoints.
“It is impossible to run successful digital marketing without artificial intelligence,” says Brian Pasch, CEO of PCG Companies and the AWA Awards.
Of Team Velocity’s recent digital product releases, one product in particular stands out amongst the rest: Advid™. Within a matter of minutes, Advid builds dynamic, payment-based video ads for every make and model the dealership sells, and automatically delivers these videos to YouTube. Every video is automatically updated nightly as inventory, incentives and pricing change.
Amongst Team Velocity’s newest achievements, is the public release of the ApolloGo Mobile App. The transformed Apollo desktop platform allows dealers to work leads on the go, from anywhere, at any time, all from the palm of their hands.
ApolloGo contains all the notable features included in Apollo but enables users to track all opportunities, communicate with customers directly via text and receive Hot Opportunity Alerts straight to their phone.
To learn more about ApolloGo or download the app, visit: https://teamvelocitymarketing.com/apollo/
About Team Velocity:
Team Velocity™ is revolutionizing the automotive industry with cutting-edge technology and artificial intelligence (AI) to help dealers sell and service more cars. Made by dealers, for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes years of sales and service data to predict who will buy, what they will buy, and when they are ready to service. Apollo’s sophisticated AI automates the entire communication and marketing process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue.
For more information, visit www.teamvelocitymarketing.com.
More about the AWA Awards:
Since 2008, AWA has become a benchmark in the automotive industry for outlining and reviewing technology that enables dealerships and OEMs to aid their revenue with cutting-edge technology in digital marketing, design, management tools and social media. The qualified experts at PCG conduct thorough reviews and research the best products for car dealers to optimize their investment and deliver the best customer experience.
For more information about PCG and the AWA Award, visit: http://awa.autos/
Team Velocity is now participating in Enhanced Digital Advertising and In-Market Retail.
We are proud to announce that Team Velocity has completed all requirements to participate in the Digital Advertising Program under the GM Dealer Digital Solution.
This allows Dealers the opportunity to leverage in-Market Retail (iMR) funds to reimburse themselves for the cost of their Digital Advertising services. Please refer to the iMR Dealer Program guidelines located at www.gmlam.com for further information.
Providers who are participating in the Digital Advertising Program provide advertising solutions that include:
- Improved efficiency, coordinated spend and strategy across all tiers of advertising
- Participation commitment for:
- Streamlined packages each offering full service solutions for sales and fixed ops
- A single, managed monthly fee with cap
- Performance accountability
- Day 1 Go-to-Market readiness
- Strategic and tactical advertising coordination with brands and LMAs
- Dashboard for visibility into performance
If you have any questions about the benefits of Digital Advertising Program, please do not hesitate to reach out to our Support Team at 703-783-9759 or via email at https://teamvelocitymarketing.com/gm for further details.
Team Velocity’s technology platform, Apollo®, leads the industry with intelligent marketing automation.
WASHINGTON, April 4, 2018 – The 9th Annual AWA Awards presented by PCG Companies, awarded Team Velocity with the Vanguard Award at NADA 2018. The Vanguard Award honors companies that continue develop impactful technology and captivating products in the automotive industry. Team Velocity was recognized as an industry leader in innovation for their advanced technology platform, Apollo.
“We are excited to be recognized for our hard work and innovation and look forward to our dealers benefiting from our latest technology developments as we continue to create intelligent, automated solutions,” says Joe High, Senior Vice President at Team Velocity.
Team Velocity was recognized for their ground-breaking technology platform, Apollo. Apollo eliminates the risks of traditional marketing techniques by utilizing sophisticated artificial intelligence (AI) and marketing automation technology to increase revenue and efficiencies for both dealerships and original equipment manufacturers (OEMs).
Apollo’s AI automatically generates dynamic, offer-based campaigns through omni-channels including search, display, social, pre-roll, email, text, direct mail, personal websites and landing pages. Apollo eliminates the need for multiple platforms by combining everything into one easy-to-use, automated platform that reaches each dealership’s Perfect Prospects® with a consistent message across all marketing channels and is the only platform that runs automatically 24/7, producing hyper-personalized, payment-based ads on real inventory.
Through an extensive review process, the experts at PCG review, research, and rate the best products for car dealers to incorporate into their process or showroom. The AWA awards companies that are on the forefront of new development or ideas to pave the way of the future of the automotive industry.
“This year we started a new tradition by selecting four companies that stood apart from the field of 57 products reviewed this year,” says Brian Pasch, Founder of PCG Companies. “[Apollo’s] seamless integration of online marketing and direct mail, through state-of-the-art technology, is jaw-dropping. We congratulate Team Velocity for being named a 2018 Vanguard Award winner and thank them for participating in this year’s review process.”
Amongst Team Velocity’s recent technology innovations comes the first-ever automated video advertising tool, AdVid™. Within a matter of minutes, Apollo uses AdVid to build dynamic, payment-based videos for every make and model the dealership sells, and automatically delivers them on YouTube. Every video is automatically updated nightly as inventory, incentives and pricing changes using a proprietary API Team Velocity developed for YouTube. Dealerships can now experience the ease and scalability of serving thousands of unique, payment-based pre-roll videos that are used for re-targeting and behavioral for in-market shoppers.
Dealers who are interested in reading the full review of Apollo and all award recipients, can download the AWA Research Report here.
About Team Velocity: Team Velocity™ is revolutionizing the automotive industry with cutting-edge technology and artificial intelligence to help dealers sell and service more cars. Made by dealers, for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes years of sales and service data to predict who will buy, what they will buy and when they are ready to service. Apollo’s sophisticated AI automates the entire communication and marketing process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue. Predict, track, sell and service more customers all from the palm of your hand.
For more information, visit www.teamvelocitymarketing.com.
MORE ABOUT AWA AND THE VANGUARD AWARD.
For over nine years, the AWA has become a benchmark in the automotive industry for outlining technology that enables dealerships and OEMs to aid their revenue with cutting-edge technology in digital marketing, design and social media. The qualified experts at PCG conduct thorough reviews and research the best products for car dealers to optimize their investment and deliver the best customer experience. The AWA Vanguard Award is awarded to the top four most innovating technology products in the industry. PCG undergoes a rigorous review process that encompasses over 57 of the best products on the market in 2018.
For more information about PCG and the AWA, visit awa.autos.com.
Original Source: https://www.prnewswire.com/news-releases/team-velocity-awarded-awa-vanguard-award-at-nada–releases-first-automated-video-advertising-tool-300624600.html
Paragon Honda First Dealership To Build App For Google Assistant; Creates Blueprint For Future
Paragon Honda partners with Google, Team Velocity & Red Cap to create a frictionless experience for consumers
NEW YORK, April 3, 2018 /PRNewswire/ — Paragon Automotive, the largest Honda and Acura dealer in the nation, is utilizing technology to make it easier for customers to shop, buy, and maintain their car. They have collaborated with Google, Team Velocity, and Red Cap Technologies to reinvent the customer experience and to create a frictionless future for consumers.
“Time is the new currency so we’ve got to move at the speed of the customer,” says Brian Benstock, general manager and VP at Paragon Honda, “If we don’t disrupt ourselves, the customer will do it for us.”
To attract and serve their customers better, Paragon has partnered with 3 technology providers to make it easier for customers to do business with them. Paragon uses Team Velocity’s Apollo platform to attract more customers for less by delivering personalized offers to in-market buyers through a personal website that is dynamically built for each consumer. After the sale, Paragon is making it easier for their customers to communicate with them through its Google Assistant app, which allows customers to use their voice on Android, iPhones, speakers like Google Home and more to schedule appointments with the dealership. Through their partnership with RedCap, Paragon also offers a free pick up and drop off service so customers can do business with Paragon without visiting the dealership.
“The modern consumer doesn’t want to be sold, so we help them buy, by talking to them about what is relevant to them,” said Benstock. “Instead of advertising what we want to promote, we deliver personalized offers that are relevant to each individual customer.”
Paragon utilizes Team Velocity’s Apollo platform to create and deliver hyper-personalized offers to in-market consumers via multiple advertising channels. When consumers click on the offer, it links them to a personal website that has all the offers that are relevant to them, their car and where they are in their ownership cycle. Paragon utilizes hundreds of Apollo’s ready-to-go campaigns that promote all of the dealerships profit centers and they use Apollo’s Automated Intelligence to monitor and optimize campaigns to maximize ROI, by automatically spending more where the dealership makes more, and less where they make less.
“We are working diligently to build technology that improves every aspect of the consumer experience, with both OEM’s and dealerships,” says David Boice, Co-Founder and CEO of Team Velocity. “It has been great to collaborate with Google, RedCap and Paragon to make buying and maintaining cars easier for consumers and we look forward to further integrating this technology into Apollo.”
Paragon is also leveraging technology to make it easier for customers to service their vehicle with the dealership after they buy. Car maintenance is an inconvenience that’s amplified when it requires visiting a dealership during working hours. In an industry first, Paragon has teamed up with Google, Team Velocity and RedCap to build an app for Google Assistant that makes it easy for customers to use Google Assistant to contact the dealership or schedule service with the use of their voice. With a few words, customers can contact the dealership, book an appointment, and schedule a service. The app guides consumers through a series of voice assisted prompts, resulting in scheduling a service appointment without having to speak with a person.
Paragon began working on the project with Google, Team Velocity and RedCap in August of 2017. After months of working with Google’s automotive team to develop the application, the persona became known as “Paul”. Work on crafting responses for possible user interactions was completed in early 2018, with a pilot program for the assistant launching in early February. Paragon revealed the new app at this year’s 2018 National Automobile Dealers Association (NADA) Convention on Saturday, March 24th.
“We are humbled to be first dealership Google worked with to create an app for the Google Assistant,” said Benstock. “Their technology is everywhere and our integration makes it much easier for customers to do business with us.”
Paragon’s Google Assistant integration also allows customers access to ParagonDirect, a free service to pick up, service, and return customers vehicles to their home within 24 hours—without them having to visit the dealership.
“The whole notion of having to come to a dealership for service is outdated, If a customer doesn’t want to set foot in the dealership, they shouldn’t have to,” said Benstock. With ParagonDirect, the dealership has multiple cars being delivered daily, and it can be very difficult to manage all the drivers, customers and the communications between them.
To manage all the activity, Paragon uses RedCap’s technology platform to monitor and optimize their deliveries and the customer experience.
“RedCap makes it easy for our customers to communicate with our drivers for pick ups and drop offs,” added Benstock. “The redcap mobile site functions similar to Uber, in that our customer can track where their car is and can dynamically communicate with the driver to let them know if they are running late.”
David Zwick, Managing Director of RedCap, added, “The best service experience for the customer is that the customer does not have to experience the service at all.”
With most consumers being able to experience seamless and frictionless experiences in other aspects of their lives, it is obvious to the consumer when the slightest bit of friction enters their transaction.
Paragon is using technology to remove friction from car ownership, which makes it easier for customers to do business with their dealership.
“Our customers don’t have time to waste when buying or servicing their car. Technology has changed their expectations so we have changed our approach to meet and hopefully exceed those expectations.”
About Paragon: Paragon Honda makes it easier for customers to buy and service their vehicles. Paragon Honda has been serving Woodside, NY, Queens, Brooklyn, Bronx, New Rochelle and New York NY with pristine customer experience longer than many customers have owned their current car. With those years comes invaluable expertise, which we put to our customers’ advantage. We’re not just talking acumen on new Honda models, but used cars, service and auto repairs and perhaps most importantly – Honda financing. Our inventory is one of the largest in the New York region, making it easy to find the exact car you want, at the price you want.
About Team Velocity: Team Velocity™ is revolutionizing the automotive industry with cutting-edge technology and artificial intelligence to help dealers sell and service more cars. Made by dealers, for dealers, Team Velocity’s proprietary technology platform Apollo® analyzes years of sales and service data to predict who will buy, what they will buy and when they are ready to service. Apollo’s sophisticated AI automates the entire communication process by delivering hyper-personalized campaigns across every touchpoint, maximizing ROI and lifetime revenue. Predict, track, sell and service more customers all from the palm of your hand.
About RedCap: RedCap is changing the way dealers and customers work together. Our platform delivers out of store experiences to a dealer’s customer, wherever they are and whenever they want it. RedCap was recently acquired by Solera Holdings, Inc. a global leader in intelligent data, software and solutions to manage and secure the automotive, light and heavy truck fleet, home and identity ecosystems.
SOURCE Paragon Honda
“The whole notion of having to come to a dealership for service is outdated,” says Brian Benstock, general manager and VP at Paragon Honda, the largest certified pre-owned Honda dealership in the world. “If a customer doesn’t want to set foot in the dealership, they shouldn’t have to.”
That’s a pretty bold statement for an auto dealer, but for any marketer in any industry it reflects a new reality when it comes to meeting customer expectations.
As they have in other sectors, digital and mobile technologies have totally transformed the relationship between drivers and dealerships. People can do practically everything online that they’d do at a dealership—including comparing models and scheduling service—which has led them to expect a fast, friction-free experience both before and after the sale. “Time is the new currency,” says Benstock. “You’ve got to move at the speed of the customer. … If we don’t disrupt ourselves, the customer will do it for us.”
To meet customer expectations, Paragon Honda set out to transform its customer assistance by removing friction from one of the biggest customer pain points: vehicle maintenance and service.
“Our customers want to live their lives. They don’t have the time to drive out to the dealership, drop off their car, and wait for it to be serviced. Technology has changed their expectations, and we knew we needed to change our approach to service and marketing in order to meet those,” says Benstock.
Paragon Honda, in partnership with Team Velocity, took a three-step approach to transform the way it assists customers. The broader concepts behind this approach can be applied to almost any marketer in any industry. It comes down to considering the customers’ needs every step of the way.
1. Remove the friction
Regular or reactive car maintenance is an inconvenience that’s amplified when it requires visiting a dealership during working hours. Knowing that today’s consumers expect to get things done immediately, Paragon Honda developed an app that lets customers request to have their vehicle picked up, serviced, and returned to their home within 24 hours—no dealership visit required. That’s especially convenient in Queens, N.Y., where Paragon is based. Paragon’s seen that customers who use the Paragon Direct app drive twice as many repair orders compared to customers who don’t use it.
2. Test new technology
To make it even simpler for its customers to schedule service and maintenance, Paragon became the first dealer to build an app for the Google Assistant. Drivers will soon be able to schedule service—such as routine maintenance, oil changes, and tire rotations—quickly and easily using just their voices.
3. Optimize marketing and measurement
Research shows that when drivers need information quickly, the first place they turn is search.1 To drive awareness of its 24-hour service online, Paragon ramped up its investment in search to be there in moments when people searched “honda oil change” and “honda maintenance” in the New York market. As a result, this strategy helped Paragon grow its service repair orders by 5X in the last 12 months, according to the dealership.
At the same time, when it comes to buying a car, search is the most commonly used among all sources, including word of mouth, television ads, and even dealer visits.2 For that reason, Paragon also used search ads to drive new and used vehicle sales, but needed a way to prove its impact. Instead of focusing solely on driving conversions through lead forms, Paragon used Google store visits to measure how search ads helped generate visits to its dealership. This helped the dealer better understand which keywords and campaigns were driving people to its dealership, and, according to Paragon, revealed that search was nearly 5X more cost-effective per vehicle sold compared to other media.
By sitting in the driver’s seat, Paragon was able to transform the way it assists its customers. “I think any time you do what’s best for the customer, that ends up being what’s best for the business,” Benstock concluded.
Oracle Data Cloud Launches Data Marketing Program to Help Savvy Auto Dealer Agencies Better Use Digital Data
Nine Leading Retail Automotive Marketing Agencies Are First to Complete Comprehensive Program, Receive Oracle Data Cloud’s Auto Elite Data Marketer (EDM) Designation
REDWOOD SHORES, Calif., – February 21, 2018 – Oracle Data Cloud today launched an advanced data training and marketing program to help savvy auto dealer agencies better use digital data. Oracle also announced the first nine leading Tier 3 auto marketing agencies to qualify for the rigorous program and receive Oracle Data Cloud’s Auto Elite Data Marketer (EDM) designation. Those companies included: C-4 Analytics, Dealer Inspire, Dealers United, Goodway Group, L2TMedia, SocialDealer, Stream Marketing, Team Velocity, and TurnKey Marketing. Oracle’s Auto Elite Data Marketer program will help agencies effectively allocate their marketing resources as advertising budgets shift from offline media to digital platforms.
“As the automotive industry goes through an era of transformational change, dealers are literally where the rubber meets the road, and they need cutting edge marketing tools to help maintain or grow market share,” said Joe Kyriakoza, VP and GM of Automotive for the Oracle Data Cloud. “Tier 3 marketers know that reaching the right audience drives measurable campaign results. By increasing the data skills of our marketing agency partners, Oracle can help them directly impact and improve their clients’ campaign results.”
Oracle Data Cloud’s Auto Elite Data Marketer Program includes:
- Education & training – Expert training to the marketing agency and their extended teams on advanced targeting strategies and audience planning techniques
- Customized collateral – Co-branded collateral pieces to support client marketing efforts, including summary sheets, decks, activation guides, and other materials.
- Co-branding marketing – Co-branded marketing initiatives through thought leadership, speaking opportunities, and co-hosted webinars.
- Strategic sales support – Access to Oracle’s specialized Retail Solutions Team and the Oracle Data Hotline to support strategic pitches, events, and RFP inquiries.
“We are proud to have worked with Oracle Data Cloud since the beginning, shaping the program together to drive more business for dealers using audience data,” said Joe Chura, CEO of Dealer Inspire. “Our team is excited to continue this relationship as an Elite Data Marketer, empowering Dealer Inspire clients with the unique advantage of utilizing Oracle data for automotive retail targeting.”
“We are consumed with data that allows for hyper-personalization and better targeting of in-market consumers,” said David Boice, CEO and Chairman of Team Velocity Marketing. “Oracle is a new goldmine of data to drive excellent sales and service campaigns and a perfect complement to our Apollo Technology Platform.” According to Joe Castle, Founder of SOCIALDEALER, “We are excited to be one of the few Auto Elite Data Marketers which provides us a deeper level of custom audience data access from Oracle. Our companies look forward to working closely to further deliver a superior ROI to all our dealership and OEM relationships.”
Through the Auto Elite Data Marketer program, retail marketers learn how to use Oracle’s expansive selection of automotive audiences, which cover the entire vehicle ownership lifecycle, like in-market car shoppers, existing owners, and individuals needing auto finance, credit assistance, or vehicle service. This comprehensive data set allows clients to precisely target the right prospects for any automotive retail campaign. Oracle has teamed up with industry leading data providers to build the robust dataset, like IHS Markit’s Polk for vehicle ownership and intent data, Edmunds.com for online car shopper data and TransUnion the trusted source for consumer finance audiences.
Oracle Data Cloud plans to expand the Auto Elite Data Marketer program to include additional dealer marketing agencies, as well as working directly with dealers and dealer groups and their media partners to use data effectively for advanced targeting and audience planning efforts. For more information about the Auto Elite Data Marketer program, please contact the Oracle Auto team at firstname.lastname@example.org.
Oracle Data Cloud
Oracle Data Cloud operates the BlueKai Data Management Platform and the BlueKai Marketplace, the world’s largest audience data marketplace. Leveraging more than $5 trillion in consumer transaction data, more than five billion global IDs and 1,500+ data partners, Oracle Data Cloud connects more than two billion consumers around the world across their devices each month. Oracle Data Cloud is made up of AddThis, BlueKai, Crosswise, Datalogix and Moat.
Oracle Data Cloud helps the world’s leading marketers and publishers deliver better results by reaching the right audiences, measuring the impact of their campaigns and improving their digital strategies. For more information and free data consultation, contact The Data Hotline at www.oracle.com/thedatahotline.
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-inclass database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry — dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Dealers have hundreds of companies to choose from that offer a range of services, from niche programs to full-service marketing companies. Researching and evaluating that many companies can be very time consuming and often confusing. Therefore, we are releasing the Top 10 Companies to Watch in 2018 to help identify companies that are leading the industry with innovative solutions.
In summary, the companies on this list are leading the industry and are helping achieve measurable results for some of the most demanding and successful dealerships, associations and OEMs
in the industry.
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