AutoSuccess: Paragon Honda and Acura

STAYING AHEAD OF THE COMPETITION

Paragon Honda and Acura see a 133% increase in revenue using Team Velocity’s Retention Solution, Apollo Service.

In a time when customer retention has never been more critical, we sat down with Brian Benstock, vice president and general manager of Paragon Honda and Acura, to reflect on his success as he celebrates his 39th year in the industry. In the wake of COVID-19, Paragon achieved a 133% increase in revenue utilizing Team Velocity’s award-winning customer experience technology, Apollo. “2020 was the best year we have ever had, in the middle of a global pandemic. Team Velocity helped us achieve that,” says Benstock.

“The whole notion of having to come to a dealership for service is outdated. If a customer doesn’t want to set foot in the dealership, they shouldn’t have to,” says Benstock. “Our customers don’t have time to waste when buying or servicing their car. Technology has changed their expectations, so we have to change our approach and exceed those expectations.”

“I replaced the most popular legacy service scheduling tool with one from Team Velocity that is fully integrated with my website and my DMS, includes personalized service coupons for every one of my customers, and offers the ability to pick-up and drop-off vehicles. Not to mention, the entire process can be completed in about 30 seconds or less from a mobile device. Team Velocity’s service products have made it drastically easier for my customers to schedule service, which has increased our online service appointments by five times and played a significant role in helping Paragon achieve 133% growth in revenue,” says Benstock.